Starting the label whoring early

Tuesday, January 3, 2006 21:50

Posted in category Canadian Content, Fashion

My Fashion Week Daily email told me that Holt Renfrew is launching a Designer kids division. Now label whoring parents can dress their child in the same duds. Maybe this will create some bonding between parents and kids now they can shop in the same store. It just seems silly to buy a D & G Junior baby jumper when the kid will:

1. puke, piss and crap all over the thing
2. outgrow it in a few months.

Fashion victims are getting younger these days. Get ready parents your 5 year old is going to be asking for Dior.

(TORONTO) Luxury department store Holt Renfrew is launching a Designer Clothes for Kids division in March 2006 at Toronto’s Bloor Street and Yorkdale locations, as well as in Montreal, Calgary, Edmonton, Ottawa, and Vancouver. A launch party is scheduled at the Bloor Street flagship for March 4th. Fall launches are scheduled in the Sherway Gardens and Ste Foy stores.

“We’re combing the best of both categories (luxury goods and children’s) with our designer clothes for kids and see spring 2006 as the perfect time to launch,” according to Lanita Layton, vp of Menswear and Designer Clothes for Kids. “We’ve looked at the lines we already carry for men and women, and the children’s line must have the same Holt point of view.”

Brands on offer include Baby Dior, Burberry, Diesel, D&G Junior, Juicy Couture, Miss Sixty, Ralph Lauren, Moschino, Rock & Republic, Seven, and True Religion, as well as accessories by Susan Fitch, Jack Spade, Links of London and Trumpette. (source)

[tags]fashion, shopping, kids, toronto[/tags]