What would a lower priced line do to Marc Jacobs?
I read an interesting article on the expansion of the Marc Jacobs empire, a lower priced line. In the article, Marc Jacobs for the Masses, Robert Duffy, Marc’s business partner, describes it “as an alternative to the mass-market promotional tool of designer and high-street collaborations, the line would be an inexpensive offering aimed at enhancing brand recognition.”
I wonder about this, will this work or backfire? It will be very profitable in the short term, but how long will that last? Will it ruin Marc’s street cred? 
Would they try to take on H&M? Could they take on H&M? So many questions. What do you people think?
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February 21st, 2007 13:50
You think it would become something like Banana Republic? More high end than H&M but affordable enough to be more business casual wear?
February 21st, 2007 18:49
Never thought about that. That market is getting saturated too. H&M is making it’s way into that demographic also.
February 21st, 2007 23:24
Yeah, I was thinking that H&M was trying to do that with their Victor & Rolf’s collection this year. Prices are still good though
Can’t argue about that!
February 22nd, 2007 13:04
Marc Jacobs…more affordable? that’d be nice. i would buy more of his stuff. i like what he makes. i like his concept. i don’t think it’d be like H&M. i like H&M accessories but that’s about it.