I’ve been waiting for Victoria’s Secret to make their move to Canada for a few years now. They have decided to make a move into the market but not in the way I expected. Victoria’s Secret PINK has opened at Square One in Mississauga. I really was hoping for the regular Victoria’s Secret and I’m not sure why they went in this direction. Victoria’s Secret Pink is:
a fully-articulated lifestyle brand designed for young women. Optimistic and confident girls find perfect expression in PINK’s assortment of versatile activewear, loungewear, sleepwear, lingerie and accessories to complement their PINK style. Vibrant, colorful stores match the PINK girl’s dynamic individuality and on-the-go lifestyle.
The Pink line isn’t for me as it’s obviously for tweens and teenagers with its collegiate influence. I don’t find any of it very compelling. However, I can see young girls who want to buy into the Victoria’s Secret brand being interested.
I was invited to the store opening but couldn’t attend. I probably would have been able to ask questions at that time. This might just be the beginning of an invasion.
image: courtesy of alisonbrodpr.com
Is VS Pink the new Aerie?
like,really. the LAST thing we need is more high school and college kids walking around with words on the butt of their rolled-down-waist sweat pants. i too am disappointed that it’s not a regular VS store that opened.
Thought it was a bit of a mistake in judgement. I know a girl who love VS, would buy more if they had a shop here. She makes trips to the US to buy. Maybe they don’t want to cannibalize La Senza?
perhaps. i’m still trying to understand the la senza VS relationship. la senza uses (or used) a lot of the same marketing images that VS uses and la senza sells a lot of the same product as VS like body washes, fragrances and i think (THINK) even some underwear. i’m still trying to understand the relationship between VS and la senza.
mistake in judgment, i think so too although i wouldn’t be surprised if PINK does somewhat well b/c their target market (or at least the market we know will be shopping there) has the most disposable income. i think they’d do even better though if it was a full blown VS store with a PINK shop within.
That’s easy. La Senza and VS share owners. La Senza was bought out a few years ago now I believe
got it.
i still hope for a full blown VS store someday. i’ll be at square one next week and will be checking out the store while there to see how bad it may (or may not) be.
Victoria is La Senza’s “older sister”. They are under the same umbrella of the Limited Brands along with Bath & body works. La Senza is considered the “little sister”, it is true that many of the products are similar but there are still unique products to each division. La Senza is said to be young, sexy flirty with a more affordable price point where as Victoria caters to a slightly older crowd with a little more money to spend. La Senza has begun to streamline its business and Victoria is very particular as to where they set up shop. Will they both survive in Canada? – definately, the buying power of the two stores under one company umbrella means one thing for customers – saving $$$ and isnt that what we all want?
WOW! Victoria’s Secret has finally entered the Canadian market!!! I guess the “other” lingerie shop finally agrees to let VS come in. VS would have entered Canada a long time ago if it wasn’t about COMPETITION and being rejected by “other”!
VS Canada isn’t that great yet, but it’s only the start. I believe they will expand the store soon once more people find out about VS Canada. UNBEATABLE!!! =)