Fashion

Yorkdale Style Challenge

My twitter followers saw posts about Danielle Meder and I at Yorkdale last week. I was playing Ms Stylist. Danielle was my guinea pig for the Yorkdale Style Challenge. I received an email from Briar with Edelman with the offer to participate in the Yorkdale Style Challenge. I accepted and decided to play fairy godmother to Danielle.

We met with Mina Cisternino, head of Yorkdale Wardrobe Planning and Personal Shopping. Yorkdale offers free Wardrobe planning and personal shopping services to customers of the mall.. The service is 2 hours long and one of the four fashion experts will help you with your fashion related needs. You can sign up on the Yorkdale website.

I recieved $500 in Yorkdale gift certificates. I came into this challenge with a plan for Danielle. I wanted to push her boundaries and heels were part of this equation. I envisioned a pencil skirt, a white button up shirt and killer heels. It would be opposite to Danielle’s normal casual style. I was running the show here, Ha. We were in a mall so the first stop is Club Monaco. Club is probably my favourite mall brand for fashion.

Yorkdale Style Challenge

We went through a lot of outfits at Club. I enjoyed having Danielle as my doll to dress up. I searched the store grabbing items of the rack. I was hoping to come out with a handbag, shoes and outfit with the $500. There were many look changes for Danielle and I learned a lot about what she was comfortable with. I guess I was pretty militant but I was most concerned that she would feel confident in it.

Yorkdale Style Challenge

I learned early on that the separates weren’t gonna work so I focused on dresses again. There were many in the store that I just loved. Mina and I must have picked up every dress in the place for Danielle to try on. I have to admit some of them were for my curiosity. Things can surprise you when on a body. Some garments have no hanger appear. We picked a dress. It was one of the second she tried on. It was on to shoes.

I think we went to most of the standalone shoes stores in the mall. Most trips were quick in and out. I tend to scan quickly for interest and get the hell out if there is none. We ended up Capezio where Danielle agreed to the silver, strappy Michael Kors heels. I was delighted.  It picked up the silver woven into the fabric of Danielle’s dress.

Yorkdale Style Challenge

She debuted the full outfit at the Worthy 30 party on Thursday. It was a complete success. Danielle has much better photos on finalfashion.ca.  Yes, my services are available.  Inquire within 🙂

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.