Holt Renfrew’s latest charity collaboration brings Tory Burch together to benefit Lauren Bush Lauren’s FEED Foundation and the Tory Burch Foundation. FEED was created to help fund the United Nations World Food Programme’s school feeding efforts stateside, abroad and during humantiarian disasters. The Tory Burch Foundation, together with partner ACCION USA, provides microloans in women-owned small businesses in the United States.
“FEED is thrilled to partner with Tory Burch and Holt Renfrew to create and sell a product that will provide much needed food and nutrition to children around the world through the FEED Foundation as well as empower women through the Tory Burch Foundation. This bag is a fashionable do-gooder’s dream come true!â€- Lauren Bush Lauren
“I am so thrilled to partner with FEED on this initiative,â€ says Tory Burch CEO and designer Tory Burch. “I have always admired the organization’s mission to help children around the world. When this opportunity came up we didn’t have to think twice â€” the collaboration between Holt Renfrew, FEED, our brand and our foundation was a natural fit from beginning.â€
“The story behind this exclusive product is as exceptional as is the tote bag itself. Holt Renfrew is proud to bring this project to life and to support such important causes,â€ said Alexandra Weston, Holt Renfrew’s Director, Brand Strategy.
I’m not a fan of the Tory Burch brand but I have to admit that I like the tote. Holt Renfrew sent me a sample with the press kit and I find myself using it quite a bit. The tote would be perfect if the Tory Burch logo was just a bit smaller IMHO.
The Tory Burch + FEED tote bags exclusively for Holt Renfrew comes in 3 different colour combinations and will retail for $50. Holt Renfrew hopes to raise $100,000, to contribute to 500,000 meals for children and $50,000 in microfinance and mentoring support. The bags will be available for purchase online at holtrenfrew.com from April 30 and in stores across Canada May 10. Lauren Bush Lauren will be at the Holt Renfrew Bloor Street on May 10 at 10:00am to celebrate the launch of the bags.