Beauty, Designers

i got: Chanel Summer 2013 Inimitable Waterproof Mascara

Chanel Summer 2013 Makeup Collection

Chanel Summer 2013 Makeup Collection

There are so many lovely things in the Chanel Summer 2013 makeup collection. Chanel Nail polish is always a must have for me but I never really though about Chanel mascara. I didn’t even know Chanel had mascara until I saw an email about Le Volume de Chanel mascara a few months ago. My catlike curiosity eventually got to me and I used a Hudson’s Bay gift card to buy the pricy mascara in black. Le Volume de Chanel didn’t disappoint and I loved its forumla and brush. When I saw the mascara colours for the Chanel summer 2013 collection I lost my shit. They were bright in a way that I usually isn’t associated with Chanel. Yellow (Zest), lime (Lime Light), aqua (Aqua Blue) and blue (Blue Note) aren’t colours you see very often and not in such a pigmented way. I made my way down to the Chanel counter at Holt Renfrew to get a look at them in person. I knew that I would buy Blue Note as I’ve been constantly searching for a better blue mascara than my current favourite Dior. For kicks I had the Chanel associate apply Lime Light to my eyes. The colour matched my vintage Adidas jacket and I was hooked. I didn’t try on Zest or Aqua Blue. Yellow seems like a good idea in theory but from the photos I’ve seen it looks little too costumey.

Chanel Summer 2013 Inimitable Waterproof Mascara

Chanel Summer 2013 Inimitable Waterproof Mascara – Blue Note, Lime Light

The mascara is really pigmented and it really coats the lashes, depositing rich colour everywhere. The mascara formula is long-lasting and waterproof. I’m a big fan of  the summer 2013 Chanel mascara shades. Blue Note kills my former favourite Diorshow dead and stomps on its corpse. The vibrancy of the blue in the Chanel mascara is untouchable. Chanel mascara is pretty expensive at $36. I still highly recommend it if you are looking for bright, standout lashes.

images: me, chanel.com

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.