I received a black bubble envelope in the mail. I open it up and it’s an invite to the launch of Inoa, L’Oreal Professionel’s new ammonia free hair colour. Normally, I pass on hair relaxed things but I’ve enjoyed other L’Oreal presentations I’ve been privy to, so why not. The package had CD. I figured it was your typical press kit and photo combo. It wasn’t. It was a single video in English and French versions.
Video previews for an event are a first for me; I had to share.
(untitled) is the first perfume by Maison Martin Margiela which was three years in the making. The scent itself doesn’t appeal to me but I’m very interested in its presentation.
The scent is, as Martin wished, a ‘green flash’ – an olfactory equivalent and translation of the blank canvas and cleansing visual signature ‘white’ of Margiela. It is at once, clean, fresh and astringent, eschewing the floral hallmarks of contemporary perfumes and harking back to 1970’s trends, such as Chanel’s Nº19.
Press presentation in Paris of (untitled) by Maison Martin Margiela
The final chosen scent for (untitled) was selected by Martin himself, and went directly into production by L’Oreal (without market testing) after only three samples were created at Givaudan by Perfumer Daniela Andrier, who muses:
“I know that perfume must not follow a fashion or a trend, but an instinct. This first perfume expresses a femininity which does not fit into formal categories. I am grateful to Maison Martin Margiela for whispering the formula for this perfume into my ear.”
Press presentation in Paris of (untitled) by Maison Martin Margiela
I love the idea of a scent with cedar in it, but musky perfumes never work with my chemistry. They always seem okay in theory but doesn’t smell good when applied. I’m a floral girl for sure.
(untitled) scents
Top Notes: Galbanum essence, Box green, Bitter orange blossom absolute
I love the look of the perfume. Martin Margiela and creative director Fabien Baron worked together to come up with the design. It encompasses the look of the 19th century and the MMM signature white.
“The development and creation of the first perfume from Maison Martin Margiela has been a marvellous experience. L’Oreal has given us all possible support in guiding us into this new world. Expressing our creativity and revealing our identity through such a special and unique essence is something we have wanted to do for a very long time. It fits in well with the consistent quality of our artistic universe, and is a natural counterpart to our collections, architectural projects, accessories and so on. We are extremely proud of the result, in all its aspects. We will waste no time in starting work on a new project, with a team of such talent and inspiration at our disposal.” – Maison Martin Margiela.
I guess this project was completed before the man left the house this year. (untitled) will be available exclusively at Colette on January 25. It will be rolled out to the US initially through Maison Martin Margiela stores in March. Within the first year they expect to have 500 outlets worldwide selling the perfume.
(untitled) Eau de parfum comes in comes in 30ml, 50ml and 75ml sizes and costs $79.70, $115.90 and $144.90 USD respectively. There is also a 200-ml body lotion and a 200-ml shower gel each at $43.45 USD.
I’ve been using the two Lancome skincare products I received from L’Oreal Canada religiously since I returned from India. The products have ridiculously long names, Absolue Precious Cells Advanced Regenerating and Replenishing Cream and Genifique Eye Youth Activating Eye Concentrate. I wonder about the names of products are created at beauty companies. not only do these products have ridiculously long names, they have big media kits also. The Absolue Precious Cells media kit was the largest I’ve seen for one product.
Absolue Precious Cells is a skincare product geared for the woman in her 50s which uses a proprietary formula to “restore the stem cell environment and re-trigger the skin’s self-regenerative potential.” The media kit talks provides background information on epidermal stem cells. Lancome uses adult skin stem cells for anyone that is concerned. The results of Lancome’s quest to find the perfect combination of ingredients that create an atmosphere that allows epidermal skin stem cells to regenerate is detailed in the media kit. It’s fairly scientific for a media kit, I was a bit surprised to see graphs and detailed clinical study results. Studies with small sample groups can say a lot, the proof would be in the application.
The Genifique Eye Youth Activating Eye Concentrate media kit wasn’t large at all. Instead of stem cells, Genifique targets genes. I’m sure there is a large media kit of this product available somewhere as it formula can “revive gene activity and stimulate production of the proteins of youth.” Genifique Eye Youth Activating Eye Concentrate is targeted to all skin ages.
I’ve used Guinon, Swissline, Dermalogica and Care by Stella McCartney for extended periods of time. Of those lines I really liked Care before trying Lancome. The Lancome duo are the best moisturizer and eye cream products I have ever tried. I should note that I’m using Dermalogica cleanser, scrub and mask products as well.
I’m a fan of the texture of both products. The moistuerizing cream looks heavy and rich but doesn’t have that affect on the face; it’s very light. The eye cream looks as light as it feels. After months of using the products I can say that my skin is smoother and softer. It’s actually the smoothest I can ever remember it being. I’m really amazed with that fact. My skin just feels and looks good to me. Wrinkles aren’t something I’m worried about so I can’t say if these products have any affect on their appearance. I noticed that I had less blemishes using these products which is something I’m always worried about with new skin products.
I don’t spend a lot of money on makeup but I do spend on skincare. Genifique Eye Youth Activating Eye Concentrate ($80/15ml) and Absolue Precious Cells Advanced Regenerating and Replenishing Cream ($170/50ml) are available at Lancome counters across Canada.
I went to the Toronto Meets Tokyo Shu Uemura event at Holt Renfrew a couple weekends ago. I was treated to a make up application that included Shu Uemura lashes. I was going to find out why these lashes are so raved about.
TORONTO MEETS TOKYO shu uemura will come to life this Saturday at Holt Renfrew; our principal makeup artist Taca Ozawa will be there to complete artistic makeup for the women who dare to try! Lashes application will be offered, as well as sketches done by a Japanese Manga Artist. The event will take place in the centre court at Holt Renfrew, with models dressed in kimonos and made up with artistic makeup.
Taca Ozawa wasn’t my makeup artist. Stupid me didn’t ask/remember her name because I loved what she did. I chose something pretty simple for lashes. The Luxe Black style were huge but not over the top. I didn’t feel like feathers or sparkles at the time.
Luxe Black Shu Uemura False Eyelashes
Inspired by the mink false eyelashes custom-ordered by celebrities, this synthetic version features a criss-crossed design to provide the most voluminous lashes. Thicker at the roots, it tapers at the tips for luscious-looking lashes with a defined eyeline. May be worn at full-length for intensity; trim to half-length for an extra lift to the outer corners of the eyes.
You can see the glue in these pictures as there were taken right after the application. The glue dried clear by the time I left for the amazing Christmas party that evening. The makeup was pretty simple: blush, eyes, light foundation for sparkle, and nude lip.
I kinda like the nude lip and I picked up the lip stick and gloss that made it possible (Rouge Unimited BG958 and Gloss Unlimited BR750S). The lashes were durable. I was worried about losing them to the wind on the walk over to the party. They stayed in place and remained that way until I peeled them off at the end of the night. You don’t forget you are wearing them but they look amazing. Not too over the top looking straight on however, the side view is ridiculous.
I’m told they are reusable so I’m going to have to attempt application at home. If you buy Shu Uemura lashes from Holt Renfrew it includes free application.
EDIT (Dec 22, 2009): I forgot to say thank you to Isabelle from L’Oreal Canada who made this story possible with the complementary eyelashes.
My lovely friends at L’Oreal Canada send me a sample of Lancome Ôscillation Powerbooster. I’m not a fan of primers in general. My Double Extend Beauty Tube experience didn’t change my mind about primers either. However, a primer based on Ôscillation technology had me instantly interested. I’m a big, big fan of Ôscillationby Lancôme. I was excited about a primer with the same type of application. The idea of primer amplifying the already amazing effect of the mascara AMAZING.
The combo of the Ôscillation powerbooster and mascara is amazing. My lashes are thicker and longer. I usually get a comment or two about how long and curved my lashes are when I use them together. I also use the powerbooster as a primer for my Benefit Badgal Plum mascara. The plum colour pops more with the primer on. It was a staple colour in India.
The first ever vibrating booster from Lancôme to promote natural lash growth. Improves lash surface condition for visibly stronger, denser and longer lashes. A unique step in your beauty routine to instantly amplify the power of every mascara
I received a lot of literature about the technology behind the Lancome Ôscillation Powerbooster.
Lancôme can exclusively reveal an all-new technique: a groundbreaking complex – Crescentia™ – associated with vibration to stimulate lashes at their base, promote their natural growth*, and maximise the make-up results of any mascara.
A lash-product premiere: Lancôme’s Research Laboratories have integrated Madecassosside, a Centella Asiatica extract used in anti-hair loss products, within their formulation complex. Combined with Arginine, renowned for its ability to boost micro-circulation, Madecassosside works to re-densify lash fibres. Ôscillation Powerbooster thus not only promotes natural lash growth, but also strengthens lashes so as to avoid premature lash loss. With each passing day, lashes are visibly amplified, becoming stronger, longer, thicker, denser and more resilient.
The Ôscillation Powerbooster formula works in perfect harmony with the applicator’s vibrations so as to act like a massage at the very base of the lash fringe, thus helping boost micro-circulation and achieve a unique make-up result.
By offering this unique combination of an exclusive Madecassosside-based formula, Ôscillation Powerbooster lives up to its promise of providing visibly denser, longer and stronger lashes, day after day…
I can’t speak to any of these claims and to be honest they don’t matter to me. I got my validation on Saturday. If my lashes look so big they could be fake, I’m very, very happy.
Ôscillation Powerbooster is $39 and available at all Lancôme counters and Shopper’s Drug Mark
Okay, this isn’t a true Ask a Geek post but I thought it could be helpful. I couldn’t find the words to describe Flora by Gucci for my last geekiviews post. I didn’t know the language of perfumes and needed to find out. I found a few links and thought I would share.
Basenotes – independent online guide to fragrances, with news and reviews
PerfumeCritic – online magazine dedicated to fragrances