Postcard Sunglasses by Prada

I love the fluorescent green Postcard Sunglasses by Prada. They really were made for me and they match my Blackberry case.

Postcard Sunglasses by Prada

They come in six colours that are dedicated travel destinations: Milan: green sunglasses dedicated to Forte dei Marmi; Los Angeles: light pink sunglasses dedicated to Santa Monica; Manhattan: transparent sunglasses with pink lenses dedicated to Montauk; Paris: transparent sunglasses with light grey lenses, dedicated to Biarritz; London: transparent grey sunglasses with orange lenses, dedicated to Cornwall; Lisbon: matte black sunglasses with black lenses dedicated to Setùbal.

I’ve seen these sunglasses at Holt Renfrew and Spectacle in the city. You can purchase them online at Prada.com or Sunglasses Hut

images: me, nitrolicious.com


Prada and Luxottica "Swing" Sunglasses Launch Event

image courtesy of Prada

The Swing Sunglasses Collection by Prada are super cute. I love the extreme cat eye shape.

The new capsule collection of sunglasses features sophisticated silhouettes, designed to match the sensual aesthetics and modern femininity of the Autumn/Winter 2010 collection. The new Swing Sunglasses are the creative expression of feminine notes and bold chords, combining vaguely 1950s shapes with the simple lines of Prada’s 1990s fashions.

Prada Swing Sunglasses

image courtesy of Prada

To celebrate the launch of the line, Prada is asking comic book illustrators all over the world to create a heroine who wears the Prada Swing sunglasses. There are no other constraints other than the sunglasses. The winner will be come the lead character in a Prada publication.

Prada Swing Sunglasses

image courtesy of Prada

“Swing” in jazz jargon, means the passage from one chord to another. If this sound could be designed, it would have the flowing and lithe lines of the new Prada eyewear collection. This desire to make sound visual has led to the idea of beginning a new collaboration with comic book illustrators from around the world. Prada, which is famous for its multiple collaborations with international architects, designers, directors and photographers, will this time launch a “Manga Contest”. Participants will include the best-known comic book-design schools along with independent illustrators. This will be an actual contest in which participants will be asked to design a fantasy heroine. The only constraint is that the woman must wear Prada Swing sunglasses in the comic strip. The objective is to animate Prada Swing sunglasses whilst, above all, exploring the possibilities of how different creative worlds can intermingle without any set rules (such as those of fashion and comic book design). The contest will be open to submissions from the evening of July 14 to August 31. The winner’s heroines will become the protagonists of a Prada publication. All the information will be available on Prada.com

Check out the Prada site for all the details. You have until August 31, 2010.

The Prada menswear Spring Summer 2011 collection had a really great set.

Vogue Nippon May 2010 - The Girl From Atlantis
This editorial is absolutely stunning. I love the use of the Alexander McQueen’s Plato’s Atlantis spring summer 2010 pieces. It’s quite fitting in this underwater world. Other designers in the editorial include Balmain and Prada.

Vogue Nippon May 2010 - The Girl From Atlantis

Photographer: Solve Sundsbo
Styist:George Cortina
Model: Alla Kostromichova

images: the Fashion Spot

Prada Menswear Spring Summer 2010 Ad Campaign

I really like the Prada Menswear Spring Summer 2010 Ad Campaign. The images tie into the short film Prada created with Chinese artist Yang Fudong.

Featuring young men gathered in Shanghai, dressed in Prada meanswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by Chinese adage that “the whole year’s works depends on a good start in the spring”, it is a bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of the season(source).

Prada Menswear Spring Summer 2010 Ad Campaign

Prada Menswear Spring Summer 2010 Ad Campaign

images: thefashionspot.com

I had no idea there was a Prada Spring/Summer 2010 Ad Campaign video. I can’t help but watch this mesmerized. I think it’s the music.

Here’s a quick video reminder of the Prada Spring 2010 collection.


I have some trend forecasting posts for Spring 2010, but I realize that doesn’t help anyone looking for what is going on after the shows have happened. Here is a post to help those who are getting directed to the Fashion Trends Forecasting Spring Summer 2010 post. These are the trends that are hitting the streets for spring and summer 2010.

SS10 Trends Lingerie Jean Paul Gaultier
Lingerie on the outside – Dior, Dolce & Gabbana, Jean Paul Gaultier

SS10 Trends Blazers Junya Watanabe
The blazer. See Junya Watanabe, Yohji Yamamoto, Isabel Marant, Balmain

SS10 Trends Legs Versace
Legs in shorts or skirts. See Alexander Wang, Marc Jacobs, Versace

SS10 Trends Leather Celin
Leather. See Celine, Ann Demeulemeester, YSL, Rick Owens, Greta Constantine

SS10 Trends Sports Rag & Bone
Sport. See Rag and Bone, Alexander Wang, Prada, Balenciaga, Gucci, Hermès

SS10 Trends On the Farm RalphLauren
On the Farm. See Chanel, D&G, Ralph Laure, Christopher Kane


Knotting and draping. See Burberry, Donna Karen, Lanvin

SS10 Trends Prints Alexander McQueen
Prints. See Versace, Givenchy, Dries Van Noten, Alexander McQueen

SS10 Trends Kitten Heels Louis Vuitton

Kitten Heels.  See Marni, Louis Viutton, Missoni

SS10 Trends Sheer Donna Karen
Sheer – Donna Karen, Alexander Wang, Calvin Klein, Jeremy Laing

Cutouts. See Phi, Mark Fast, Viktor & Rolf, Michael Kors, Gucci

SS10 Trends Military Jil Sander
MilitaryBalmain, Celine, Jean Paul Gaultier, Chloé, Phi

SS10 Trends Stripes Givenchy

Stripes. See Roland Mouret, Kenzo, Sonia Rykiel, Givenchy, Gareth Pugh

SS10 Trends Lavender Louise Goldin
Lavender. See Louise Godin, Michael Kors, Marc Jacobs,

Matthew Williamson, Versace, Burberry, Louis Vuitton

images: style.com, the fashion spot

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