Seventy Seven is the flagship store for Pink Tartan by Kimberley Newport-Mimran. The shop featured the Pink Tartan collection and a selection of items that complement the line and represent the Pink Tartan lifestyle. The store is located in Yorkville and has taken over a historic Georgian building. The historic Georgian gem was built in 1837, and since 1926 it housed the antique treasure trove The Paisley Shop. The space has been redesigned by inter-nationally acclaimed designer Diego Burdi of Burdifilek (W hotels Atlanta, The Thompson residences presentation centre Toronto, the Club Monaco flagship in New York City). “It is beautiful and white, with light herringbone floors and modern panelling,” says Newport-Mimran, who wanted the shop to reflect the homes she shares in Toronto and New York with her husband, Joe Mimran, and family. “We have mixed modern classics with vintage pieces.†Context was the point for her first foray into retail under her own label, an opportunity to showcase the full Pink Tartan lifestyle. I went to the media preview a few days before …