The Fall Winter 2010 – 2011 ad campaign for Hermès is a lot darker than Spring Summer 2010 which was fairytale like. The Avengers theme from the runway show goes hand in hand with these photos. It’s like the lovely spy who is decked head to toe in Hermès makes her getaway with her SO Black Kelly. She just can’t leave her wardrobe so she gets her kindly old mentor to have them moved to her safe house by carriage. Of course, this generous act will result in his death. Yada, yada, yada. I should write screenplays. Ha
If you ever have visited a Hermès store you’ve seen the ornate tableware for sale. I’ve never even thought of asking the prices because that would just be silly. When viewing the Foot Ball film installation at Hermès, I had total access to go crazy with the Olympus E-PL1.
Hermès had a small party to feature a special film installation called Foot Ball created by artist Marcus Tomlinson. The fall 2010 Hermès shoe collection was the inspiration for the film. There was a preview of the upcoming Fall 2010 accessories collection also.
Every shoe has a thousand and one tales to tell, and Marcus Tomlinson believes each one, following them step by step. In his enthusiasm for Pierre Hardy’s designs at Hermès, the artist, photographer and maker of animation films has become their messenger: “His shoes strike a perfect balance between design and craftsmanship, between tried and trusted skills and what seems to me is a very limpid form of inspiration.”
Patiently and passionately, the artist has composted FOOT BALL, the film of an imaginary day in the life of a part of shoes. And so there are, filching fragments from our own lives – step by step, with measured tread, from a standing start, or dragging their feet.
The installation will be available for public viewing in the Hermès Bloor Street store until July 31, 2010. I took some video of the installation.
Then I found a link to the complete video online so that if you can’t visit the store you can still see what the Marcus Tomlinson installation is about. View the film here at Hermes – Window display on Moonwalk Films.
Repping with the Hermès scarf - image: Dwayne Evans
This was my first invitation to an event at the Hermès store. I was very excited as I’m such a huge Hermès fan. It also gave me an excuse to go wild with the Olympus E-PL1 in the store without question. I have tons of photos from that I will be sharing in other posts. I could stare at the scarves forever in that store, they are so vibrant and beautiful. The prints are so intricate that I’m just amazed at the craftsmanship and time required to make one. They are works of art. There was a little photobooth set up so you could play a little dress up in Hermès with photographer Dwayne Evans. Dwayne took the shots of me in Polysh Magazine and it was good to reconnect with him. I have some other shots I have to track down from him to post. They are fun too.
The riding boots were my favourite shoes of the fall collection. They are perfect. New to fall are the lacquered wood bracelets. They are fun, stackable bracelets in a variety of colours and sizes. They are a lower price point than most other bracelets in the Hermès family. Some of the new scarf prints that caught my eye are Cent Plis des Miao and Ex Libris en Camouflage. I also have my eye on a proper scarf ring and I’m loving the Bolduc ring in Palladium.
I heard about magicians at Hermès on twitter earlier last week. I freaking love magicians so I made a mental note. I didn’t make concrete plans to see them immediately so I forgot about it. Fast forward to this past weekend and I’m walking around Yorkville with The Oracle. We started noticing people wandering around with silver horse balloons and orange ties. The Oracle said they were from Hermes. How could they not be with the iconic orange and horse motives. That is when I remembered the magicians. I needed a balloon and I needed to see the magician. I dragged The Oracle into Hermès.
Sure enough there were balloons and a magician. I discovered the event was a promo for the Sprockets Film Festival Family Weekend. Hermès is a sponsor. There were colouring books for the kids, cookies and even a cake. We chatted with the store manager for a while and the magician came over to perform tricks for us. I was acting like a total kid, jumping up and down and laughing hysterically at the sleight of hand. The magician was from France and pretty cute. I got an orange rose as a result of one of the tricks.
One of the sweet saleswomen in Hermès got me a balloon. I was very happy. It’s still inflated and floating 5 days later. I got a lot of looks from people as we continued shopping and on the subway home. They were just jealous they didn’t have a balloon.
I also managed to get one of the colouring books and crayons. It’s amazing what a simple Hermès ribbon can do to 3 crayons.
These two images from the Hermès Spring 2010 Ad Campaign are beautiful. Karlie Kloss amazes me. I remember when she first started and now she is the darling. She takes amazing pictures and she’s improved her runway walk a lot. She’s like Kate Moss in her domination of ad campaigns this season.
I just discovered this intriguing video from defunct CBC show, Fashion File. It chronicles the process used in creating my dream bag, The Hermès Birkin.
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