All posts tagged: Levi’s

Live in Levi's - Me in Grade 9

Live in Levi’s Campaign

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Levi’s contacted me about participating in their Live in Levi’s campaign (#LiveinLevis). Some select bloggers/influencers use the hashtag and their social networks to share their style stories about Levi’s in their day to day lives. Levi’s also sent us one of their ICON pieces to style to go with our stories. I came across this photo of myself in grade 9 recently. I’m wearing a well loved Levi’s 501 jean jacket. The first thing that came to my mind was “Anita, you stupid asshole, why didn’t you keep that jacket. Think about how worn in and cool it would be now.” I honestly don’t even know if I could still fit in my Grade 9 clothes. The other thing that came to me from that photo was the emotion that it conveyed to me: Happiness, confidence and a little bit of style with my funky skater/Michie Mee-ish haircut. Levi’s was the denim brand of my youth; it wasn’t like now where there is an overwhelming amount of choice in the denim market. It was Levi’s …

I want – I got Celebrates Levi’s 501 140th Anniversary

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May 29, 1873 is the date Levi’s introduced their iconic 501s to the world. Like many people, Levi’s 501 jeans had a place in their young adulthood. They were the jeans of choice and people happily shunned the lowly zipper for buttons. Levi’s asked me to take part in their campaign called “501® Interpretation”. The campaign aims to celebrate the unique range of personal style from across the world. They invited Canadian media and style icons to pose for photos which will be considered for a limited-edition Levi’s 501 album. The album will feature 140 of the best photos taken from across the world. Of course, I accepted as I love getting in front of a camera with a professional photographer and make up artist. The shoot took place in a great room at The Drake Hotel and my task was to show how I styled my 501s. Levi’s sent me with a pair of 501 cut off denim shorts which I’m completely in love with. My thirties has until this point been 501 free …