I’m lining up overnight for this H&M collaboration.

Comme des Garçons baby!

PARIS – For its next designer collaboration, H&M is trying on something avant-garde for size and teaming up with Japanese fashion maverick Rei Kawakubo.
A onetime Comme des Garçons for H&M collection is slated to launch in early November as the Swedish fast-fashion giant opens its first stores in Japan: a 10,000-square-foot unit in Tokyo’s Ginza district and a 16,000-square-foot location in hyper-trendy Harajuku. An international rollout will follow.
Kawakubo – acclaimed for a fearless, experimental approach to fashion – will design H&M fashions for women, men and children, as well as accessories and a unisex fragrance.
H&M has sparked shopping frenzies for its annual designer collaborations with the likes of Roberto Cavalli, Stella McCartney, Viktor & Rolf and Karl Lagerfeld.

from WWD.com

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

7 comments

  1. Can I just point one thing out? I just wanted to say that the more you post about it, the longer that line to buy it will be!!!!

    hahahaha…. have fun standing outside of the Bloor St. store!!!!!

  2. MJ is soooooo.. right!!!

    Goto the Dundas location when this launches – they always have more pieces of the collection.

    😉

  3. This collection will be released in the fall. I just read that somewhere, but it’s the same schedule H&M uses for all it’s collaborations.

    I’m hoping the collection is true to comme’s style that most of the conservative people in TO won’t get it. I can fight the ebay flippers if it comes down to it.

    but really who knows, this collection is probably the largest in scope of all the other H&M collections: perfume, kids, womens, mens and accessories. They are really betting that she will be a huge sellout

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