Month: March 2012

World MasterCard Fashion Week Stylicity Ad Campaign

This month has been pretty crazy in general for me. One of the cool things that happened is the World MasterCard Fashion Week Stylicity Ad Campaign debuted. In February, I answered a casting call for a street style campaign that would coincide with Toronto Fashion Week. I decided to toss my hat in the ring after some encouragement from friends and what do you know, I got it. It was at that point I learned that it was the title sponsor, Mastercard’s campaign for their Stylicity project. Stylicity is a discount program with selected retailers that provides customers with a 20% discount when they buy with Mastercard. So on a beautiful day in February, I played street style model on Queen Street during my lunch hour. I was pretty excited to learn that the ads would be featured in TTC shelters. The campaign launched on March 5. I didn’t see the ad ahead of time so I was praying that it would turn out amazing. Thankfully, Christopher Wadsworth, Dwayne Kennedy and Wendy Rorong are amazing. …