OPI – Instinct of Color

OPI - Instinct of Color
OPI – Instinct of Color

OPI created their first international “brand film” called Instinct of Color. The results are very well done for a completely bizarre concept: “a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.” Umm, WHAT!

OPI is owned by Coty so I wondered about the boardroom in which this concept was decided on. Did they choose horses because of their nail length or because typically chicks dig horses? Did the dance off idea come before the horse was decided upon?

“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”(source)

OPI - Instinct of Color
OPI – Instinct of Color

The horse’s name is Lady in Black and was named after OPI’s black nail lacquer (aka Black Onyx in North America). They did a little computer magic on this horse’s moves but I’m curious how much of the dances were performed by the horse. The commercial is bizarre but I’m strangely enjoying it. The four colours featured in the film are Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues.

OPI - Instinct of Color
OPI – Instinct of Color

images: Courtesy of danparis.fr

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.