BIG BANG: The Campaign by Esprit and SOS Children’s Villages

Alibaug, India

From October 26 – November 13, 2010 each Esprit stores in Canada will provide customers with a drumstick, which will direct them online to a virtual super drum from via www.esprit.com/bigbang. The target is to reach 3 million ‘bangs’ globally, at which point Esprit will donate a further 500,000 Euros worldwide to the SOS Children’s Village Alibaug, INDIA.

Customers will also be able to purchase a specially designed SOS mug in-store, priced at $9.95, with the proceeds going directly to the SOS campaign.

Alibaug, India

You’re probably wondering what the hell is a Bang? You goto the website, select your country and click on a virtual drum. I tried it myself. No login and super easy. If they reach 3 million bangs Espirt coughs up the cash.

Oscar nominated actress, Maggie Gyllenhaal and her husband, the critically acclaimed actor, Peter Sarsgaard have been chosen to act as global ambassadors for the opening of the SOS Children’s Village Alibaug. The couple was inspired to be part of the monumental opening of the SOS Children’s Village Alibaug and raise awareness for the good works of the charity worldwide.

Orphans and abandoned children find a safe home in the SOS Children’s Villages where they can grow up in an SOS family with a feeling of security. Esprit has entered into a long-term partnership with the SOS organization; the partnership surrounds a goal to build and maintain a complete village in Alibaug. Here, on India’s southwest coast, close to Mumbai, a new home for 140 children was built. It will provide single mothers in the surrounding communities the support they need to build an independent future for themselves and their children.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.

2 comments

  1. I thank God for thae abundance he has given me. I pray that those in India too will see God’s blessings for them.

  2. I hope that this SOS Children’s Village Alibaug, INDIA campaign will touch the hearts of many so that others will follow the example set by Esprit Canada.

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