I somehow managed to get myself on television on Friday. Citytv international’s Amber MacArthur was doing a piece on the new Calvin Klein perfume in2u and I guess I was the subject matter expert. The marketing is just nutty for this brand. Here is an example of the crap they are coming up with. “We have envisioned this as the first fragrance for the technosexual generation,” said Mr. Murry, using a term the company made up to describe its intended audience of thumb-texting young people whose romantic lives are defined in part by the casual hookup. Last year, the company went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.” She likes how he blogs, her texts turn him on. BARF! This drivel is just not computing in my brain. …