August was one of those pinch me is this really happening months. I’m still processing the idea of my face plastered all over Roots stores and their online properties. That’s right, I’m currently part of Roots Sweatstyle Ad Campaign.
As with most amazing things that happen to me it started with a random email. In July, I was approached by Roots to take part in their Sweatstyle campaign celebrating Roots’s 41st anniversary. It was going to be a big one featuring online, instore, magazines and outdoor ads. I didn’t quite understand the large scope of the campaign when I said yes but my ego was all over it. Here is a company that I’ve grown up with asking me to become part of their history. I also love having any excuse to take part in a phootshoot with professional hair and makeup artists, stylists and photographers.
The question I got asked by most people when I told them I was participating was “Did they pay you?â€ I didn’t receive any money for the campaign but Roots would make a donation of $1500 to the charity of my choice. After I heard that my mind was made up and I said yes.
My charity is Hill House Hospice. Two years ago my family went through a really tough time when my Father was dying from cancer. The blog suffered because I was pretty much an emotional wreck. I want â€“ I got isn’t site for airing my very personal thoughts about things, so I’ve never commented on his death here. I’m a very private person when it comes to stuff like that and I’ve never had a desire to make my pain into entertainment for others. I’m not wired to share emotions like that to a broad audience, only to very close friends. Hill House Hospice really did an amazing job of making this horrible experience as easy and respectful as possible for both the living and the dying. I can’t thank them enough for the care they gave my Father in his final hours. He was surrounded by family who loved him in those final moments in a quiet home like environment. So, this campaign is kind of like a salute to my beloved Father who I miss very much. He was the most loving and supportive Dad any kid could wish for. (I’m a big Daddy’s girl, no doubt about it).
The shoot happened to be on the day I filmed Cityline. I felt like a real baller that day, Television show in the morning and national ad campaign in the evening. I brought some of my clothing to mix with the Roots Fall collection as they really wanted to show each person’s own Sweatstyle. I worked with Stylist, Patrick Davis to choose two looks to shoot. Hair and Makeup was handled by Anna Barseghian of Judy Inc. The most hilarious person of the shoot was the Photographer, Ilich Mejia, whose name I only discovered weeks later. He introduced himself with a fist bump while I was getting my makeup done and we got to work. The shoot was so much fun. I felt really good about it. Ilich made me feel like a million bucks and I think it shows in the photos.
I saw the campaign first in the September issue of Flare Magazine. I had no idea it was going to hit the print mags or The Globe and Mail for that matter. The official campaign launch was on August 15 and my jaw dropped when I went to Roots.com. I really had no idea of the scope of this thing when I signed up. It was larger than I believed. I have a full page dedicated to me on Roots.com, this is insane. And it’s not just the Canadian website but also the US and International versions. My jaw dropped again when I walked in to the Roots store on Bloor Street. Seeing my photo in the front window and behind the cash was a very surreal experience. A friend was in Halifax and Instagrammed a photo of the Campaign from the Roots store there. Crazy!
I’m lucky this season for my favourite models headlining campaigns this season. Mariacarla Boscono is one of the stars of the Christian Dior Fall Winter 2013 – 2014 Ad Campaign. I’m not big on the whole campaign so I’ve only included the two I like.
creative trio Maurizio Cattelan, Micol Talso and Pierpaolo Ferrari behind arts magazine TOILETPAPER for its fall 2013 campaign. The advertisements star Japanese actress Rinko Kikuchi and male model Sean O’Pry
The Fall Winter 2013 – 2014 ad campaigns are starting to come out and so far Miu Miu is my favourite.
There are some really striking images in the campaign. The love the way the colours seem so saturated and leap off the page.
Evoking a spirit of adventure and daring, the Fall/Winter 2013 campaign captures the passage of girls in a twilight cinema-scape loaded with intrigue, imagination and femininity. Set at the end of a seaside pier, their stories unfurl against a mysterious cityscape and vanishing horizon, brought to life in an up-tempo quirky dance video where the models move harmoniously with the rhythm and mood of the music. While standing on the dock of the bay waiting for a ferry, they dance away the fun of the night before returning home in the early morning.
In a fabricated reality of noir optimism, Inez & Vinoodh capture a diverse and exhilarating cast of characters including Katlin Aas, Emily DiDonato, Daphne Groeneveld, Georgia May Jagger, Adriana Lima, Marina Nery, Hind Sahli, Anne Verhallen and Lindsey Wixson. From these curious rendez-vous materializes the idiosyncratic sense of adventure that encapsulates this collection.
Music: “Hand Clapping Songâ€, performed by The Meters(source: miumiu.com)
The campaign video is even better than the still images. I just love it. The duo Inez & Vinoodh directed the film and it features the models: Adriana Lima, Anne Verhallen, Daphne Groeneveld, Emily DiDonato, Georgia May Jagger, Hind Sahli, Katlin Aas, Lindsey Wixson, Marina Nery.
It’s been a long time since I saw the Miu Miu Fall – Winter 2013 – 2014 Fashion Show so lets refresh our memories
I’m not the biggest fan of the Lanvin Spring Summer 2013 Ad Campaign. The models don’t do much for me. I will admit that it’s pretty slick looking and if the models were different I’d probably be very excited. My thoughts about the campaign changed after I watched the adorable Lanvin Spring Summer 2013 Ad Campaign video with Alber Albez talking about the collection on Skype. He is so cute.
Photographer: Steven Meisel
Models: Daria Strokous, Karlie Kloss and Saskia de Brauw
I posted one of the three videos for the Hudson Jeans Cabaret Collection already. I loved their use of the running man to showcase the Leeloo jean. The rest of the videos in the campaign for the Cabaret Collection are just as entertaining. Georgia May Jagger is growing on me and I love her in the print ads.
The Cabaret was a place where people felt comfortable. They did not have to stick to the usual rules of society. Shot in Paris, the birthplace of the Cabaret, the FW’12 HUDSON Cabaret campaign is a celebration of HUDSON Jeans’ 10 year anniversary in September 2012. Hosted by Georgia May Jagger, and featuring shows by the likes of human beat boxer Tez and Brooklyn electro pop band Au Revoir Simone, HUDSON creates a campaign that applauds self expression and an inspired free thinking attitude.
The Hudson Fall 2012 ad campaign is really good. They’ve used print and video this season. The Leeloo jean has the best video that brings back the running man courtesy of French dancer, Amelie Poulian.
I love, love this campaign by Lanvin for the fall winter 2012 – 2012 collection. Alber Elbaz grabbed some unique individuals from New York ranging from 18 to 82 years in age. It looks great and I love the selection of people. I’m also loving the number of black people in the campaign, yay Alber.
“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,â€ Elbaz told WWD. “It felt like a crazy family, and I like that.â€(source)
The accompanying Lanvin Fall Winter 2012 – 2013 ad campaign video is really good too. No dancing this time, the just people talking.
I love the Spring Summer 2012 Kenzo Ad Campaign. So many black girls in one campaign image, I love it. Photographer Mario Sorrenti shoots models Alek Wek, Ajak Deng and Nairoby Matos. The Spring Summer 2012 Kenzo collection is the debut from Opening Ceremony owners, Humberto Leon and Carol Lim. Their fall show had the likes of Chloe Sevigny, Spike Jonze and Jason Schwartzman taking part. I didn’t pay any attention to the collection last year but I’m interested now because of this ad campaign.
I had to do a double take when these Chanel Spring Summer 2012 ad campaign shots came out. What the hell was Joan Smalls doing in a Chanel ad. My head was exploding (this was a good thing in this situation). First, Indian girls in the Chanel Pre-Fall 2012 show and now Joan Smalls in the latest ad campaign. I like this trend.
As for this ad campaign overall. Joan doesn’t have as many solo shots as Saskia. The photos are lovely but ultimately pretty boring.
Photography: Karl Lagerfeld
Models: Joan Smalls, Saskia de Brauw