Oh that, it’s just my Roots Sweatstyle Ad Campaign

Roots Sweatstyle Anita Clarke
Roots Sweatstyle Anita Clarke

August was one of those pinch me is this really happening months. I’m still processing the idea of my face plastered all over Roots stores and their online properties. That’s right, I’m currently part of Roots Sweatstyle Ad Campaign.

Roots Sweatstyle Anita Clarke
Roots Sweatstyle Anita Clarke

As with most amazing things that happen to me it started with a random email. In July, I was approached by Roots to take part in their Sweatstyle campaign celebrating Roots’s 41st anniversary. It was going to be a big one featuring online, instore, magazines and outdoor ads. I didn’t quite understand the large scope of the campaign when I said yes but my ego was all over it. Here is a company that I’ve grown up with asking me to become part of their history. I also love having any excuse to take part in a phootshoot with professional hair and makeup artists, stylists and photographers.
Roots Sweatstyle Landing Page
Roots Sweatstyle Landing Page

The question I got asked by most people when I told them I was participating was “Did they pay you?” I didn’t receive any money for the campaign but Roots would make a donation of $1500 to the charity of my choice. After I heard that my mind was made up and I said yes.

My charity is Hill House Hospice. Two years ago my family went through a really tough time when my Father was dying from cancer. The blog suffered because I was pretty much an emotional wreck. I want – I got isn’t site for airing my very personal thoughts about things, so I’ve never commented on his death here. I’m a very private person when it comes to stuff like that and I’ve never had a desire to make my pain into entertainment for others. I’m not wired to share emotions like that to a broad audience, only to very close friends. Hill House Hospice really did an amazing job of making this horrible experience as easy and respectful as possible for both the living and the dying. I can’t thank them enough for the care they gave my Father in his final hours. He was surrounded by family who loved him in those final moments in a quiet home like environment. So, this campaign is kind of like a salute to my beloved Father who I miss very much. He was the most loving and supportive Dad any kid could wish for. (I’m a big Daddy’s girl, no doubt about it).

Roots Sweatstyle Lookbook Page
Roots Sweatstyle Lookbook Page

The shoot happened to be on the day I filmed Cityline. I felt like a real baller that day, Television show in the morning and national ad campaign in the evening. I brought some of my clothing to mix with the Roots Fall collection as they really wanted to show each person’s own Sweatstyle. I worked with Stylist, Patrick Davis to choose two looks to shoot. Hair and Makeup was handled by Anna Barseghian of Judy Inc. The most hilarious person of the shoot was the Photographer, Ilich Mejia, whose name I only discovered weeks later. He introduced himself with a fist bump while I was getting my makeup done and we got to work. The shoot was so much fun. I felt really good about it. Ilich made me feel like a million bucks and I think it shows in the photos.

I saw the campaign first in the September issue of Flare Magazine. I had no idea it was going to hit the print mags or The Globe and Mail for that matter. The official campaign launch was on August 15 and my jaw dropped when I went to Roots.com. I really had no idea of the scope of this thing when I signed up. It was larger than I believed. I have a full page dedicated to me on Roots.com, this is insane. And it’s not just the Canadian website but also the US and International versions. My jaw dropped again when I walked in to the Roots store on Bloor Street. Seeing my photo in the front window and behind the cash was a very surreal experience. A friend was in Halifax and Instagrammed a photo of the Campaign from the Roots store there. Crazy!

Roots Sweatstyle Anita Clarke
Roots Sweatstyle Anita Clarke

I honestly thought nothing would top the Italian Vogue mention I got in January. At the time I was like, yup that’s the best thing that going to happen to me this year. Boy was I wrong!

Thank you so much Roots for the amazing opportunity and Happy 41th Birthday!!!!!

Check out the Roots Sweatstyle campaign and learn about the other people involved at:
Roots.com
rootscanada.tumblr.com
Instagram.com/rootscanada
youtube.com/user/RootsCanada

You can also be part of the fun, tag your photos showing your best Roots Canada style with the hashtag #sweatstyle

Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign

Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign

The Alexander McQueen Fall Winter 2013 – 2014 collection was quite an achievement.

Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign

I like the minimal look of the ad campaign. It works perfectly against the super ornate clothing.

Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 - 2014 Ad Campaign
Alexander McQueen Fall Winter 2013 – 2014 Ad Campaign

Model: Edie Campbell
Photographer: David Sims

images: Alexander McQueen Facebook

Christian Dior Fall Winter 2013 – 2014 Ad Campaign

Christian Dior Fall Winter 2013 - 2014 Ad Campaign
Christian Dior Fall Winter 2013 – 2014 Ad Campaign

I’m lucky this season for my favourite models headlining campaigns this season. Mariacarla Boscono is one of the stars of the Christian Dior Fall Winter 2013 – 2014 Ad Campaign. I’m not big on the whole campaign so I’ve only included the two I like.

Christian Dior Fall Winter 2013 - 2014 Ad Campaign
Christian Dior Fall Winter 2013 – 2014 Ad Campaign

Model: Mariacarla Boscono, Daria Strokous
Photographer: Willy Vanderperre

images: thefashionspot.com

Proenza Schouler Fall Winter 2013 – 2014 Ad Campaign

Proenza Schouler Fall Winter 2013 - 2014 Ad Campaign
Proenza Schouler Fall Winter 2013 – 2014 Ad Campaign

One of my favourite models working for some of my favourite designers. I love the Proenza Schouler Fall Winter 2013 – 2014 Ad Campaign with my absolute favourite model, Sasha Pivovarova.

Proenza Schouler Fall Winter 2013 - 2014 Ad Campaign
Proenza Schouler Fall Winter 2013 – 2014 Ad Campaign

There is a campaign video too!!

Proenza Schouler Fall Winter 2013 - 2014 Ad Campaign
Proenza Schouler Fall Winter 2013 – 2014 Ad Campaign

Sasha is looking awesome and I’m glad she’s returned to the fashion world.

Proenza Schouler Fall Winter 2013 - 2014 Ad Campaign
Proenza Schouler Fall Winter 2013 – 2014 Ad Campaign

Photographer: David Sims
Model: Sasha Pivovarova

images: thefashionspot.com

Kenzo Fall – Winter 2013 -2014 Ad Campaign

Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign

Kenzo has the early lead in my favourite ad campaign of the Fall – Winter 2013 -2014 season.

Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign

With Schiaparelli Haute Couture back, it’s nice to more surrealism in fashion.

Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign
Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign
Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign

OMG, kitty in a shoe. Love!

Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign
Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign
Kenzo Fall - Winter 2013 -2014 Ad Campaign
Kenzo Fall – Winter 2013 -2014 Ad Campaign

creative trio Maurizio Cattelan, Micol Talso and Pierpaolo Ferrari behind arts magazine TOILETPAPER for its fall 2013 campaign. The advertisements star Japanese actress Rinko Kikuchi and male model Sean O’Pry

via Kenzo Embraces Fantasy for Fall 2013 Campaign with Rinko Kikuchi | Fashion Gone Rogue: The Latest in Editorials and Campaigns.

Lanvin Fall – Winter 2013 -2014 Ad Campaign

Lanvin Fall - Winter 2013 -2014 Ad Campaign
Lanvin Fall – Winter 2013 -2014 Ad Campaign

I love all the personalities the model, Edie Campbell takes on for the Lanvin Fall – Winter 2013 -2014 Ad Campaign

Lanvin Fall - Winter 2013 -2014 Ad Campaign
Lanvin Fall – Winter 2013 -2014 Ad Campaign

I love the print campaign. The photos are so rich and each look is a real transformation.

Lanvin Fall - Winter 2013 -2014 Ad Campaign
Lanvin Fall – Winter 2013 -2014 Ad Campaign

I’m not a big fan of the ad campaign video for some reason. I find the campaign works better without the talking and I find the men more interesting than Edie for some reason.

Lanvin Fall - Winter 2013 -2014 Ad Campaign
Lanvin Fall – Winter 2013 -2014 Ad Campaign
Lanvin Fall - Winter 2013 -2014 Ad Campaign
Lanvin Fall – Winter 2013 -2014 Ad Campaign

This is my favourite image and favourite dress of ones featured.

Lanvin Fall - Winter 2013 -2014 Ad Campaign
Lanvin Fall – Winter 2013 -2014 Ad Campaign

Model: Edie Campbell
Photographer: Steven Meisel
Make-Up: Pat McGrath
Hair: Guido Palau

images: thefashionspot.com

Miu Miu Fall – Winter 2013 – 2014 Ad Campaign and Video

Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign

The Fall Winter 2013 – 2014 ad campaigns are starting to come out and so far Miu Miu is my favourite.

Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign

There are some really striking images in the campaign. The love the way the colours seem so saturated and leap off the page.

Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign

Evoking a spirit of adventure and daring, the Fall/Winter 2013 campaign captures the passage of girls in a twilight cinema-scape loaded with intrigue, imagination and femininity. Set at the end of a seaside pier, their stories unfurl against a mysterious cityscape and vanishing horizon, brought to life in an up-tempo quirky dance video where the models move harmoniously with the rhythm and mood of the music. While standing on the dock of the bay waiting for a ferry, they dance away the fun of the night before returning home in the early morning.

In a fabricated reality of noir optimism, Inez & Vinoodh capture a diverse and exhilarating cast of characters including Katlin Aas, Emily DiDonato, Daphne Groeneveld, Georgia May Jagger, Adriana Lima, Marina Nery, Hind Sahli, Anne Verhallen and Lindsey Wixson. From these curious rendez-vous materializes the idiosyncratic sense of adventure that encapsulates this collection.

Music: “Hand Clapping Song”, performed by The Meters(source: miumiu.com)

Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign

The campaign video is even better than the still images. I just love it. The duo Inez & Vinoodh directed the film and it features the models: Adriana Lima, Anne Verhallen, Daphne Groeneveld, Emily DiDonato, Georgia May Jagger, Hind Sahli, Katlin Aas, Lindsey Wixson, Marina Nery.

Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign
Miu Miu Fall - Winter 2013 - 2014 Ad Campaign
Miu Miu Fall – Winter 2013 – 2014 Ad Campaign

It’s been a long time since I saw the Miu Miu Fall – Winter 2013 – 2014 Fashion Show so lets refresh our memories

images: miumiu.com

Tilda Swinton x Chanel Pre Fall 2013 – Paris-Edimbourg Ad Campaign

Tilda Swinton x Chanel Pre Fall 2013 - Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 – Paris-Edimbourg Ad Campaign

Tilda Swinton is divine in the Chanel Pre Fall 2013 Ad Campaign. I’m really attracted to this ad campaign because one it’s Tilda and the Chanel Paris-Edimbourg show was absolutely brilliant.

Tilda Swinton x Chanel Pre Fall 2013 - Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 – Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 - Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 – Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 - Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 – Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 - Paris-Edimbourg Ad Campaign
Tilda Swinton x Chanel Pre Fall 2013 – Paris-Edimbourg Ad Campaign

images: fashiongonerogue.com

Lucian Matis Spring Summer 2013 Ad Campaign

Lucian Matis Spring Summer 2013 Ad Campaign
Lucian Matis Spring Summer 2013 Ad Campaign

Lucian Matis does it again with another brilliant Spring Summer 2013 Ad Campaign. This comes on the heels of his beautiful Fall Winter 2012 Ad Campaign.

Lucian Matis Spring Summer 2013 Ad Campaign
Lucian Matis Spring Summer 2013 Ad Campaign

See the rest of the campaign in the gallery.

Photography: Greg Swales
Hair/Makeup: Ashley Gesner – P1M
Model: Jessa – Sutherland

images: Lucian Matis Facebook Page

Givenchy Spring Summer 2013 Ad Campaign

Gvenchy Spring Summer 2013 Ad Campaign
Givenchy Spring Summer 2013 Ad Campaign

I’m loving the Givenchy Spring Summer 2013 ad campaign. Kate, Mariacarla and Marina in one campaign, OMG.

Givenchy Spring Summer 2013 Ad Campaign
Givenchy Spring Summer 2013 Ad Campaign

My favourite model Mariacarla Boscono is back with her baby in tow and looking amazing. Looking better than ever.

Givenchy Spring Summer 2013 Ad Campaign
Givenchy Spring Summer 2013 Ad Campaign

Performance artist, Marina Abramovic, whose movie The Artist is Present is an absolute must see, is looking so incredible. I love this woman.

Givenchy Spring Summer 2013 Ad Campaign
Givenchy Spring Summer 2013 Ad Campaign

The uncanny Kate Moss, she just doesn’t lose her touch.

Givenchy Spring Summer 2013 Ad Campaign
Givenchy Spring Summer 2013 Ad Campaign

Check out the making of video.

Photographers: Mert Alas & Marcus Biggott And Riccardo Tisci
Models: Kate Moss, Mariacarla Boscono, Marina Abramovic, Jose Maria Manzanares, Jared Buckhiester

images: thefashionspot.com

Lanvin Spring Summer 2013 Ad Campaign

Lanvin Spring Summer 2013 Ad Campaign
Lanvin Spring Summer 2013 Ad Campaign

I’m not the biggest fan of the Lanvin Spring Summer 2013 Ad Campaign. The models don’t do much for me. I will admit that it’s pretty slick looking and if the models were different I’d probably be very excited. My thoughts about the campaign changed after I watched the adorable Lanvin Spring Summer 2013 Ad Campaign video with Alber Albez talking about the collection on Skype. He is so cute.

Photographer: Steven Meisel
Make-Up:Pat McGrath
Hair: Garren
Models: Daria Strokous, Karlie Kloss and Saskia de Brauw

image: thefashionspot.com

Hudson Jeans Cabaret Collection Ad Campaign and Videos

I posted one of the three videos for the Hudson Jeans Cabaret Collection already. I loved their use of the running man to showcase the Leeloo jean. The rest of the videos in the campaign for the Cabaret Collection are just as entertaining. Georgia May Jagger is growing on me and I love her in the print ads.

The Cabaret was a place where people felt comfortable. They did not have to stick to the usual rules of society. Shot in Paris, the birthplace of the Cabaret, the FW’12 HUDSON Cabaret campaign is a celebration of HUDSON Jeans’ 10 year anniversary in September 2012. Hosted by Georgia May Jagger, and featuring shows by the likes of human beat boxer Tez and Brooklyn electro pop band Au Revoir Simone, HUDSON creates a campaign that applauds self expression and an inspired free thinking attitude.

images: courtesy of Hudson Jeans

Lucian Matis Fall 2012 Ad Campaign

Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign

It’s so lovely to see a beautiful ad campaign for a Canadian designer. I’m so blown away by how great these images for Lucian Matis Fall 2012 are.

Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign

I saw Lucian’s fall collection during Toronto Fashion Week this march. I’ve included the video so you can get an appreciation of the collection. It was stunning

Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign

Photography by: Greg Swales
Production Assistant: Ashley Gesner
Hair & Make-up: Anna Nenoiu, P1M
Model: Leigh Hoby, Ford Models

Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign
Lucian Matis Fall 2012 Ad Campaign

This one is my favourite.

images: courtesy of Lucian Matis

Fashion Cares 25 Ad Campaign

Fashion Cares 25 Ad Campaign
Fashion Cares 25 Ad Campaign

The Fashion Cares 25 ad campaign has just been released and man how good does Tara Gill look in this. Smoking! They are working that glitter theme and I love it.

Fashion Cares 25 Ad Campaign
Fashion Cares 25 Ad Campaign

This is Dane who is also with Elmer Olsen models. He’s looking great too.

Fashion Cares 25 Ad Campaign
Fashion Cares 25 Ad Campaign
Fashion Cares 25 Ad Campaign
Fashion Cares 25 Ad Campaign

A new block of tickets for Fashion Cares 25 at $195 have gone on sale at Ticketmaster. Fashion Cares 25 take place at the Sony Centre For The Performing Arts on September 9, 2012.

Photography: Chris Nicholls
Creative director: Phillip Ing
Hair: Tony Masciangelo
Makeup: Melissa Gibson

images: chrisnichollsphotography.com

Lanvin Fall – Winter 2012 Ad Campaign

Lanvin Fall - Winter 2012 Ad Campaign
Lanvin Fall – Winter 2012 Ad Campaign

I love, love this campaign by Lanvin for the fall winter 2012 – 2012 collection. Alber Elbaz grabbed some unique individuals from New York ranging from 18 to 82 years in age. It looks great and I love the selection of people. I’m also loving the number of black people in the campaign, yay Alber.

“I was interested to bring these clothes back to the street somehow, and seeing how they look on different ages, different sizes,” Elbaz told WWD. “It felt like a crazy family, and I like that.”(source)

Lanvin Fall - Winter 2012 Ad Campaign
Lanvin Fall – Winter 2012 Ad Campaign

The accompanying Lanvin Fall Winter 2012 – 2013 ad campaign video is really good too. No dancing this time, the just people talking.

Lanvin Fall - Winter 2012 Ad Campaign
Lanvin Fall – Winter 2012 Ad Campaign
Lanvin Fall - Winter 2012 Ad Campaign
Lanvin Fall – Winter 2012 Ad Campaign
Lanvin Fall - Winter 2012 Ad Campaign
Lanvin Fall – Winter 2012 Ad Campaign

You can see the rest of the campaign online at the Lanvin Facebook page.

images: Lanvin Facebook

Miu Miu Fall Winter 2012 – 2013 Ad Campaign

Miu Miu Fall Winter 2012 - 2013 Ad Campaign
Miu Miu Fall Winter 2012 – 2013 Ad Campaign

I’m loving Chloe Sevigny these days. Hit and Miss is an amazing show and Chloe does a great job in the role.

Miu Miu Fall Winter 2012 - 2013 Ad Campaign
Miu Miu Fall Winter 2012 – 2013 Ad Campaign

I’m on a Chloe fangirl high right now and these ads are just so much fun from the crazy prints to the ridiculous tea party concept.

Miu MiuFall Winter 2012 - 2013 Ad Campaign
Miu MiuFall Winter 2012 – 2013 Ad Campaign

She is seriously looking great in these ads.

Miu MiuFall Winter 2012 - 2013 Ad Campaign
Miu MiuFall Winter 2012 – 2013 Ad Campaign
Miu MiuFall Winter 2012 - 2013 Ad Campaign
Miu MiuFall Winter 2012 – 2013 Ad Campaign
Miu MiuFall Winter 2012 - 2013 Ad Campaign
Miu MiuFall Winter 2012 – 2013 Ad Campaign
Miu MiuFall Winter 2012 - 2013 Ad Campaign
Miu MiuFall Winter 2012 – 2013 Ad Campaign

images: miumiu.com

Kenzo Spring Summer 2012 Ad Campaign

Kenzo Spring Summer 2012 Ad Campaign

I love the Spring Summer 2012 Kenzo Ad Campaign. So many black girls in one campaign image, I love it. Photographer Mario Sorrenti shoots models Alek Wek, Ajak Deng and Nairoby Matos. The Spring Summer 2012 Kenzo collection is the debut from Opening Ceremony owners, Humberto Leon and Carol Lim. Their fall show had the likes of Chloe Sevigny, Spike Jonze and Jason Schwartzman taking part. I didn’t pay any attention to the collection last year but I’m interested now because of this ad campaign.

Kenzo Spring Summer 2012 Ad Campaign

There is a cute behind the scenes video also.

Kenzo Spring Summer 2012 Ad Campaign

Kenzo Spring Summer 2012 Ad Campaign

Kenzo Spring Summer 2012 Ad CampaignKenzo Spring Summer 2012 Ad Campaign

images: noirfacade.livejournal.com, thefashionspot.com

Prada Spring Summer 2012 Ad Campaign Print and Video

Prada looked to vintage cars as her inspiration for Spring Summer 2012. The collection is playful and reminds me of Grease. The shoes are pretty killer too.

This campaign video doesn’t even come close to being as good as Spring Summer 2011, it’s still pretty fun.

Models: Natasha Poly, Guinevere van Seenus, Elise Crombez, Meghan Collison, Katryn Kruger and Ymre Stiekema.
Photographer: Steven Meisel

images: fashiongonerogue.com

Givenchy Spring Summer 2012 Ad Campaign

Can I have a Givenchy surfboard please?

I love the clash of two things I love in this ad campaign, Givenchy and Surfing.

I’ve never surfed before (only Boogieboarding in Barbados as a child) but I’m really attracted to life by the water and board sports.

Mariacarla Boscono is looking great in the ads and this makes me happy since I really didn’t like her YSL SS12 ads.

Photographer: Mert & Marcus
Models: Gisele Bundchen, Mariacarla Boscono, Chris Moore and Simone Nobil

images: fashiongonerogue.com

Chanel Spring Summer 2012 Ad Campaign

Chanel Spring Summer 2012 Ad Campaign

I had to do a double take when these Chanel Spring Summer 2012 ad campaign shots came out. What the hell was Joan Smalls doing in a Chanel ad. My head was exploding (this was a good thing in this situation). First, Indian girls in the Chanel Pre-Fall 2012 show and now Joan Smalls in the latest ad campaign. I like this trend.

Chanel Spring Summer 2012 Ad Campaign

As for this ad campaign overall. Joan doesn’t have as many solo shots as Saskia. The photos are lovely but ultimately pretty boring.

Chanel Spring Summer 2012 Ad Campaign

Chanel Spring Summer 2012 Ad Campaign

Chanel Spring Summer 2012 Ad Campaign

Photography: Karl Lagerfeld
Models: Joan Smalls, Saskia de Brauw

images: fashiongonerogue.com