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I want – I got Celebrates Levi’s 501 140th Anniversary

May 29, 1873 is the date Levi’s introduced their iconic 501s to the world. Like many people, Levi’s 501 jeans had a place in their young adulthood. They were the jeans of choice and people happily shunned the lowly zipper for buttons. Levi’s asked me to take part in their campaign called “501® Interpretation”. The campaign aims to celebrate the unique range of personal style from across the world. They invited Canadian media and style icons to pose for photos which will be considered for a limited-edition Levi’s 501 album. The album will feature 140 of the best photos taken…

Bluenotes x National Denim Day 2013

It’s National Denim Day on May 14, 2013 and Canadian denim giant, Bluenotes is continuing it’s participation in the event. Bluenotes will donate $1 for every denim purchase across the country during the week of May 14, 2013 Leading Canadian denim philanthropists Bluenotes will donate a portion of proceeds from each denim purchase nationwide from May 13 to May 19, 2013 in partnership with National Denim Day to the fight against breast cancer. Benefitting the CURE Foundation, the fundraiser advocates education and awareness through wearing and purchasing jeans. “Bluenotes’ goal is to bring attention to today’s youth about social and…

I want – I got Editorials – Nomad Spring Summer 2013

So, this is the second post in my I want – I got Editorials group. I was blogging for the award-winning MasterCard Stylicity project this season and I organized three editorial shoots for the stores Philip Sparks, Nomad and Spectacle. The shots turned out really well so I’ve decided to showcase some of them here too. This is Nomad. I really wanted to do the modelling for Nomad myself. However, I felt there were a couple of problems with that. One would be sizing. The other problem was audience. Nomad is a menswear shop and I need to speak to…

Hudson Jeans Cabaret Collection Ad Campaign and Videos

I posted one of the three videos for the Hudson Jeans Cabaret Collection already. I loved their use of the running man to showcase the Leeloo jean. The rest of the videos in the campaign for the Cabaret Collection are just as entertaining. Georgia May Jagger is growing on me and I love her in the print ads. The Cabaret was a place where people felt comfortable. They did not have to stick to the usual rules of society. Shot in Paris, the birthplace of the Cabaret, the FW’12 HUDSON Cabaret campaign is a celebration of HUDSON Jeans’ 10 year…

i want: Grand Prix Paneled Skinny Jean by rag & bone/JEAN

The Grand Prix Paneled Skinny Jean by Rag & Bone/Jean is one of many denim items on my fall 2012 hot list. This style is exclusive to Intermix so that’s the only place you’ll find them. I’m not a fan of the white pant for practical reasons; they are stain magnets! However, I do love the look of white pants in theory. The style name is perfect for this jean as the colour blocking placement looks a lot like racing stripes. This is perfect for my long legs paired with a pair of high heels. images:


The Hudson Fall 2012 ad campaign is really good. They’ve used print and video this season. The Leeloo jean has the best video that brings back the running man courtesy of French dancer, Amelie Poulian.

i want: Vox by Fidelity Denim

I was scrolling through Fidelity Denim’s fall 2012 lookbok and the solitary pair of coloured denim jumped out at me. The Vox are a mid rise skinny jean with ave a slick finish and are a gorgeous purple burgundy colour. image:

Triarchy Fall Winter 2012 – 2013

Canadian denim brand and I want – I got favourite, Triarchy took their bright skinnies and traveled all the way to Peru to shoot their fall winter 2012 – 2013 lookbook. The result is a very beautiful lookbook. Such a refreshing change from the standard way I’ve seen denim presented. Triarchy is available at Dutil Denim in Toronto images: courtesy of Triarchy

Diesel Fit Your Attitude Spring Summer 2012

Diesel denim has a special place in my heart. They were the first pair (probably the only pair) of designer denim I paid the full price for. They are also my favourite brand of denim that aren’t stretchy,  I love the fit of jeans that incorporate that function but there is nothing like breaking in a pair of stiff denim or finding a pair that fits like a glove.  Diesel had a great fit but I found as I got older the styles were a bit too young for me. Fast forward a few years and the folks from Diesel…

Phosphorescent Invasion, the LouLou Jean by Hudson – Spring Summer 2012

If I was 19 again, I would be all over the Loulou Tuxedo Crop Super Skinny Jean by Hudson. The style is inspired by LouLou de la Falaise, Yves Saint Laurent’s muse. She was a big influence in the design of Le Smoking. The thing that makes these tuxedo inspired jeans special is the glow in the dark neon strip that comes to life under black light. The rave going 19 year old me would have freaked. Here is a trippy video that shows the denim in action created by Hudson. The Loulou Tuxedo Crop Super Skinny Jean comes in…