Absolut Helmut is a presentation of ALLES GLEICH SCHWER by Helmut Lang.
ALLES GLEICH SCHWER” is not a statement or a final answer or question. It is about the consideration and the reflection to evaluate which weight or importance or meaning one as a single person wants to contribute in a changing world to personal, social, emotional, global and ecological or any other issues and arrangements which surrounds one or concerns one. The attribution of importance can be explored in a vertical or horizontal direction.
HELMUT LANG was born in Vienna, Austria in 1956. He began designing clothing in his early 20’s. During the following 30 years he developed an international following for the daring, cerebral clothing he created. Always cutting edge, Lang was the first designer to showcase his collection in an Internet fashion show in 1998. Today Lang has turned away from creations for the physical body and is instead creating two and three-dimensional artworks drawing on references as diverse as the folkloric rites of maypole ceremonies and the exploration of surrogate skin. Though he has changed mediums, he is still interested in the interplay between art and the Internet. Lang will share his first institutional solo art exhibit, “ALLES GLEICH SCHWER” , that debuted in Hanover, Germany’s renowned kestnergesellschaft in August 2008 as a vision within theABSOLUT world.
Lang says the online platform allows all viewers to have an ABSOLUT world experience of “EQUAL ACCESS TO THE SAME INFORMATION” and it offers viewers “THE UNIQUE EXPERIENCE OF VIEWING ART IN AN ISOLATED MANNER, WHICH ALSO HAS ITS INTERESTING SIDE.” And as an artist, he says it “ALLOWS YOU TO CONTRADICT THE LAWS OF NATURE AT YOUR OWN RISK.” In collaboration with ABSOLUT, this, a radical new medium for viewing and experiencing art will be presented exclusively at ABSOLUT.COM/HELMUTLANG from September 30th – December 31st. The physcial platform of “ALLES GLEICH SCHWER” will be on view at the kestnergesellschaft through November 2nd. visit www.kestner.org for more info.
The bird sculptures are quite fantastic.