Andy Thê-Anh Gets a New Look
Lots of changes are going down at Andy Thê-Anh. He’s moving his Yorkville store from 83 Yorkville Avenue 27 Bellair Street. He’s also heading north and Bayview Village location has been added at 2901 Bayview Avenue. In addition to the new stores, Andy had re-branded. Why Andy Thê-Anh is launching a new visual identity? For the brand, it will mark a new milestone: we want to embrace our past, but look to the future. Our new identity will enable us to continue positioning ourselves in the high-end market and have a visual look that matches our growth ambitions. It is also important for us to have a logo that doesn’t necessarily need our brand name to identify our collection and our accessories in the eye of the public. What is the image you want to convey with that new identity? Our new identity will mirror the high-end, sophisticated image of Andy Thê-Anh’s creations. It is important at this stage in our development to have symbols and colors that identify us clearly and that people can …