Watch It: Joie de Vivre by Ruth

Joie de Vivre by Ruth on ShowStudio

I’m loving these fashion films by Ruth Hogben on Showstudio. The latest is Joie de Vivre which features Gareth Pugh, and supermodel Raquel Zimmermann, who is absolutely awesome. She knows how to move.

Encapsulating all the dark glamour, divine decadence and hedonistic joy of the roaring Twenties, Gareth Pugh’s A/W 2010 collection is a stylised, silver and black Art Deco fantasy projected at breakneck speed into the twenty-first century.

Raquel Zimmermann is a model who I never really paid attention to until fairly recently. I finally get it, she’s good.