Iris Clothing Fall 2010 – 2011 Motion Lookbook

Toronto based Iris Clothing is a locally made menswear label that is available online and at Uncle Otis in Yorkville. Merv Maranan is the man behind Iris Clothing. Merv cut my hair once. I cheated on my first and long-term barber with Merv because he was way closer to home at Mike Scissor’s. He’s also a friend of my brother’s who facilitated my infidelities. I attended the Spring 2010 launch party at Uncle Otis earlier in the year and really liked his collection of well crafted classics.

My brother is a big fan. I’m tempted to call my brother a muse to Iris Clothing as he gets special one of a kind styles that aren’t available to the public. That seems pretty muse worthy to me. My brother has great style and is immaculate in his dress. I’m sloppy while he is perfect. He’s a jeans, t-shirt, button up, hoodie, hat, jacket and sneakers person but looks really good.

Merv directed two short fashion films for the Iris Clothing Fall 2010 collection and they are amazing.

Directed by: Merv Maranan
Video by: Ian Schwaier
Performance by: Marcel Da Costa
Music by: IRIS 88 by Gameboy

Directed by: Merv Maranan
Video by: Ian Schwaier
Featuring: BJ Diona and George Carijutan (Inner City Circle BMX)
Music: Dream by Gameboy

This video features my current barber love, BJ Diona. He’s got a wicked barber themed blog at http://tonsorialist.wordpress.com. BJ is popular with fashion bloggers. He also cuts Kevin Naulls of Dressed for Dinner and my old alma mater blogTO. BJ cuts at Mike’s Scissors.

Iris Clothing is available at
Uncle Otis
26 Bellair Street,
Toronto

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.