I talked about ordering a pair of Alexandre Herchcovitch x MYKITA sunglasses at the MYKITA media day at Josephson Opticians. A few weeks after ordering they came in. I finally got to take advantage of the gift certificate I received in exchange for posing in the Josephson Opticians 75th anniversary ad. I’m very, very happy with my purchase. The MYKITA’s shape is understated but it’s necessary to offset the insanely bright blue colour. The blue lens casts a beautiful light on everything. It makes me happy. I get a lot of stares with these sunglasses. Hmm, that seems to happen with all my sunglasses these days. I’m getting a MYKITA bug now and I really want the Bernhard Willhelm red metal ones. images: me, Gary Campbell

MYKITA‘s popularity is built on the snobbery of engineers. I laugh at this statement as Moritz Krueger and Philipp Haffmans describe their eyewear company’s rise in popularity. I met them at Josephson Opticians for MYKITA media day. They were in Toronto for a personal appearance and trunk show at the store. It’s rare to hear something that honest. So that kind of candor combined with the unstoppable ooze of cool the duo resonated made me like them immediately. How can you hate on a guy who can wear knickers and not look stupid? I thought it was physically impossible. I was wrong. MYKITA is a Berlin based eyewear company. Moritz and Philipp are two of the four co-founders with Daniel Haffmans and Harald Gottschling rounding out the quartet. The Berlin headquarters serves as homebase for all steps of the business from design, production and marketing. HQ is called the Workshop. MYKITA’s snob factor is based on their patented hinge design that removes the need for screws and soldering. Individual frame elements are cut from thin sheets of …