Toronto Fashion Week’s New Players
The Fall Winter 2012 – 2013 fashion season is approaching. The FDCC has cleaned house and the event formerly called LG Toronto Fashion Week Beauty by L’Oréal Paris is now called World MasterCard Fashion Week. Yes, one long name for another long name. I hate to say that both are kinda obnoxious but events need sponsors and that jazz. However, I also lament the lack of Toronto in the new name and with the event in general. I’ll probably go back to using TEFW (Toronto Extended Fashion Week) to describe our two weeks of fashion a season. Apparently, I called this new fashion week partnership way back in November in a drunken conversation I don’t remember when Danielle visited. “World MasterCard Fashion Week is one of the world’s most anticipated fashion events bringing together established names, emerging designers and luxury brands,†said Betty DeVita, President of MasterCard Canada. She adds, “Fashion is a key element of our Priceless Toronto and global Priceless Cities initiative. Through Fashion Week we are celebrating Toronto as Canada’s quintessential destination …