There is nothing I love more than getting a sneak preview of anything fashion related. I was pretty pumped for the Holt Renfrew Fall 2009 – 2010 Womenswear Media preview. What new goodies did the buyers bring back for us interested fashion folk.
Special bonus was an appearance by Joseph Altuzarra. He is being touted as the one to watch by many. His stuff is pretty hot, I have to admit. He was an intern at Marc Jacobs and freelanced for Proenza Schouler. Riccardo Tisci also recruited him to be a design assistant at Givenchy. His first collection was Spring 2008. He was absolutely adorable. How can you not love a guy whose primary muse is his Mom.
The event was held in the 3rd floor Contemporary area. Select samples from the season where on display for everyone to get a look at. Barbara Atkin, Vice President, Fashion Direction for Holt Renfrew talked about their trend research for the season and the direction for buyers. She talked about the new economy. Less, but better the new mantra. Giving the best product value for the money was a big focus this season. Another buzz word was serious consumption instead of conspicuous consumption. The are looking for that beautiful product that will become iconic, not a flash in the pan.
Trends on the Holts radar this fall are:
Some of the new labels for fall that I’m excited to see include: Phi, Altuzarra, Dannijo, Alexander Wang handbags, Salvatore Ferragamo for Yohji Yamamoto, Alexander McQueen and PUMA, Philip Lim 3.1 jewellery, Bing Bang by Anna Sheffield, Malababa, Luxury Rebel, Fluxus, Reebok, Sendra Boots and BOYY.
Check out all the photos I took in the slideshow: