TEFW – Attitude by Sears Spring 2010

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This was the surprise collection of my time at LG Fashion Week. I really enjoyed what I saw. I had a little preview of Attitude before I left for India. I was impressed with the more fashionable direction they were moving the line in. This show at the tents blew me away with what they have in store for spring.

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The colour palette was simple, black, white, gray, royal blue and dashes of coral. The collection was easy relaxed sportswear with ruffles, strong shoulders, one shoulder, stripes and polka dots details. Pegged pants, boyfriend blazers, shorts, biker jackets, tops and little black dresses were the key pieces of the fashion forward, 80s influenced collection. They even threw in a couple of jumpers that were pretty nice.

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I’m a huge fan of the cropped pleated pant, the slouchy cardigans and blazers which had a slit detail in he back. Sears won the battle of the low priced brands for me that night. I was impressed with the collection and can’t wait for February so try this stuff on in the stores.

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The show was well produced. I like the finale with the models wearing the great cropped pants and different black and white tshirts. The music was a lot of fun too.

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Interesting developments in the line is that they have sizing that runs from 0 – 16 so that it’s available for a wide range of women. Price points are from $25 – $100. Attitude is a Canadian production using an internal design team.