This seems to be the year of starring in ad campaigns for me which is pretty freaking awesome. Earlier in the spring, I was in the MasterCard Stylicity campaign and now for fall its Moon Apparel. They have gathered some of their favourite Canadian bloggers to show how we incorporate Moon Apparel into our wardrobes. Like the Stylicity campaign, this is a paid gig. Gotta love feeling like a working model 🙂
In celebration of individual street style, MOON Apparel has partnered with 10 Canadian fashion bloggers in five cities across the country. The bloggers were specially selected by Mimran Group Inc. to become members of an ambassador program set to launch October 8th 2012. The bloggers were challenged to bring their best fashion flair forward by integrating their individual style with clothing pieces from the fall 2012 MOON collection and accessories from their existing wardrobe to create seasonal fashion looks. Captured on the streets of their cities, the bloggers turned the lenses on themselves to shoot their looks. Each ambassador will post their favourite look and style tip of the season on their respective blogs and invite their readers and followers to enjoy an exclusive offer from MOON. Check back with the Yellow Dot Blog each week for the full scoop on Canada’s newest style influencers.(source)
You can see all the blogger’s looks on fashionmagazine.com but my style selection for the campaign is the Ottoman Dress. It reminds me of AlaÃ¯a but this I can afford. From October 15 – 18, 2012 you can receive 20% off The Ottoman Dress on moonapparel.com by using the promo code IWANTIGOT..
Moon asked me to talk about my look (which is a pretty typical fall look to be honest) and give some styling tips for the dress.
This is a classic fall look for me. I contrast the ladylike Ottoman Dress with a rock and roll edge. To achieve this I use the standard: opaque black tights, black flat boots and a leather jacket.
This knit Ottoman Dress is my favourite piece from fall 2012. My look can be adapted slightly with motorcycle boots or even some black converse. The dress is also perfect for colour blocking. Pair it with bright tights or a cardigan. It’s time to break out your colour wheel. To create a more classic look use a white or black button up shirt, black tights and black pumps. Finally, on those really cold days add a turtleneck for extra warmth.
I really enjoyed this campaign because I had free reign to do whatever I wanted. Each blogger receive a package that includes pieces from the fall collection. Our job was to style it and capture it. I received the Ottoman Knit Dress, Riding Pant, Snakeskin Blouse and Pencil Skirt. One Sunday, I put together looks for everything but the skirt and bundled them into a garment bag. There was a quick stop at the Eaton Centre MAC cosmetics for makeup applied expertly by Lainee Diona. Then onset stylist April Wozny and photographer friend Dave Yan, who brought two friends along as his assistants headed over to U of T. We did it guerrilla styles in one of the building at the University of Toronto. No, we didn’t get permission and strategically placed ourselves outside of camera range. Moon only required one look but I’m posting the others for fun. It was a fair bit of work and we should show it off.
I paired the Riding Pant with a black Complex Geometries tank top, plaid Smythe blazer, Rebecca Minkoff MAC Bag and Ash Boots. I paired the Snakeskin Blouse with a Nine West clutch, Club Monaco over-sized blazer and cobalt blue pants from the Gap. The earring and ring are from Jenny Bird and the bangle is HermÃ¨s.