CYDWOQ Fall Winter 2010 – 2011
CYDWOQ shoes always intrigue me I see them in the stores. They have a striking design style. They are a little bit clunky but exquisitely crafted. I was sent the lookbook and a press release that also gave me some background on California based CYDWOQ and founder Rafi Balouzian. Rafi comes from a long line of shoe-makers and he started CYDWOQ in 1996. He grew up hanging around the family factory in Armenia and made trips to Italy and France. All this time he was learning the shoemaking process from great handcrafted leather artists. Rafi’s son, Ari is the designer and Creative Director for CYDWOQ. CYDWOQ design influences include nature, architecture, automobile design and old films. The shoes are handmade using the best Italian hand painted leather. Natural choices dominate the CYDWOQ product. In shoe construction, the uppers are hand-lasted to the leather insoles using water-based biodegradable glues. Once inspected, the shoes are packed in distinctive cotton bags and recycled cardboard boxes. It is one of the world’s most ecologically responsible shoe firms, setting the …