All posts tagged: Roots

Roots Sweatstyle Anita Clarke

Oh that, it’s just my Roots Sweatstyle Ad Campaign

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August was one of those pinch me is this really happening months. I’m still processing the idea of my face plastered all over Roots stores and their online properties. That’s right, I’m currently part of Roots Sweatstyle Ad Campaign. As with most amazing things that happen to me it started with a random email. In July, I was approached by Roots to take part in their Sweatstyle campaign celebrating Roots’s 41st anniversary. It was going to be a big one featuring online, instore, magazines and outdoor ads. I didn’t quite understand the large scope of the campaign when I said yes but my ego was all over it. Here is a company that I’ve grown up with asking me to become part of their history. I also love having any excuse to take part in a phootshoot with professional hair and makeup artists, stylists and photographers. The question I got asked by most people when I told them I was participating was “Did they pay you?” I didn’t receive any money for the campaign but …

Line Knitwear x Roots City Sweaters

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My heart fills with Canadian pride when looking at the Line Knitwear and Root sweater collaboration. Line and Roots teamed up to create a capsule collection of four sweaters all based on iconic cities in Canada. The collection uses Line Knitwear’s top selling sweater styles with a bit of Roots Canadiana. I’m a fan of all the styles and I think it’s fitting that Toronto’s is the most bland for some reason. I think it’s because I work in the financial district and all I see is shades of white, grey, navy and black. These sweaters will be available at Roots in the fall. images: Courtesy of Roots

Roots x Dealuxe Handbags

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I just love Dealuxe. I’m a customer and fan. The company is making all the right moves with hires like the amazing Susie Sheffman (formally of FASHION Magazine) and Amina Said (formally of Holt Renfrew). So I was pretty happy to hear about the Roots x Dealuxe handbag collaboration. “We are so thrilled to welcome Roots to Dealuxe and collaborate with such a quintessential Canadian brand. The bags are bursting with colour and style and work perfectly with spring’s top trends. Best of all, I love that they are made with the highest quality leather, right here, at home!” Susie Sheffman, Fashion Director, DEALUXE The collection is right on trend with the candy coloured bags with styles for a variety of uses.  It’s a great way to add a pop of colour to your outfit if you are colour phobc.  It also makes a great addition to a colour blocking outfit just to make it over the top obnoxious (in a good way). The Roots x Dealuxe handbags can be purchased online at dealuxe.ca. Prices …