I’m hearing this word all over the place now. Fashionainment. I hate it. I hate the way it sounds. I hate the way it feels when I say it. It rubs me the wrong the same way as Fashionista. Please, don’t call me a Fashionista. I don’t rip your head off when you do because I’m polite. Believe me, in my head, I’m playing out the Roy-Tyrell scene and you’re Tryell. I understand what Fashionainment is suppose to convey; but it’s an ugly and lazy word.

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.