Marimekko for H&M is really ugly

I like Marimekko, but they picked the worst prints ever for H&M.

Marimekko for H&M
Marimekko for H&M
Marimekko for H&M

This isn’t the full collection so there might be hope. I have my doubts.

images the Fashion Spot

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. I totally agree 🙁
    Absolutely adore Marimekko, sadly it’s out of my price range… so I was so glad to hear that H&M would be doing it, and what do I see? trippy pseudo-african HUGE prints in odd colours. .. sigh! Where is the Scandinavian flair?

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