The Gap will never get my valuable customer data again.

I’m pissed off with the Gap right now. If you shop there regularly, you know that sometimes you will get a survey request and in return you receive 20% off regular priced merchandise. I’ve been told by Gap employees that this feedback is very important to the stores and that my information is valuable, hence the discount for completing the survey. Apparently, head office doesn’t think so.

I decided I was going to use my 20% off to buy one of the Designer Collection white shirts. I even stood in line to try the damn thing on and stood in line to pay for the thing, only to be told, very nicely btw, that that discount is not valid for the shirt. I was pissed, but didn’t take it out on the poor gay boy behind the counter but what a waste of my time and effort.

I’ve attached a copy of the receipt to make a fucking point. There is nowhere on this receipt that lists the restrictions on what you can’t purchase, all it says is regularly priced merchandise. The shirt was not on sale. I probably really could have made a stink about it in the store and gotten the discount, but I’m not like that. Besides this blog has much farther reach than a few people hearing me chew out some poor slop that is just doing what they told him to.

GapThe Gap will never get my valuable customer data again
You see, no restrictions listed.

I will never fill out one of these surveys again.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. Hi Geekigirl 🙂

    OMG – I tried to buy a piece from the designer white shirt collection with my survey coupon too and got told the exact same thing. The GAP is such a scam!!! I also felt like my time and effort was wasted…. I’m feeling you on this one!!! Boo to the GAP and their bullshit survey.

  2. No shit! Seems like every store is printing off those survey requests these days. While I feel for those unfortunate minimum-wage-paid peons, I probably would’ve made a stink about it. Just on principle.

  3. Just a little subtext on the GAP survey site on the final page where my code word was given (US)…

    *Not valid on Gap (PRODUCT) RED™, Junk Food™, Converse®, Havaianas®, Robeez®, Medela®, Charm It!®, or babyGap home merchandise (bedding, blankets, strollers, car seats, high chairs, diaper bags, toys, books, nursery décor, dishware, bath accessories, nursing accessories, bibs, and skincare).

    So, not on the actual receipt, but definitely listed on the page…

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