Virgin Unite Canada – The Mad Hatter’s Ball So this was my first swanky fundraiser invite. The Mad Hatter’s Ball was an event for Virgin Unite, the not-for-profit entrepreneurial foundation of the Virgin Group. This is the second year this event has taken place in Canada. It also takes place across the world in other major cities. Virgin Unite is the entrepreneurial foundation of the Virgin Group. We work with great partners all over the world to develop new approaches to social and environmental issues. We’re fortunate that Richard and the Virgin group pick up our overhead costs – so 100% of all donations go directly to the frontline where it is needed the most. We believe that the only way we are going to drive the scale of change that needs to happen in the world, is if we revolutionise the way that the business and social sectors work together. We want to use all the entrepreneurial energy across the Virgin Group to help drive this revolution. Richard Branson didn’t spend much time with …