Fashion Targets Breast Cancer Launch at Jezebel

Alison  Joe and MJ
Fashion Targets Breast Cancer - Alison Joe and MJ

Fashion Targets Breast Cancer held it’s launch last week at the new club, Jezebel. I attended to because I’m always interested in getting myself into Jezebel and see some fashion friends that would be in attendance. This year Joe Fresh Style is selling the shirts for $12 at all Joe Fresh locations.

Amanda and Kristin
Fashion Targets Breast Cancer - Amanda and Kristin

Fashion Targets Breast Cancer (FTBC) began as the fashion industry’s response to breast cancer – a widely recognized effort that raises public awareness and funds to support breast cancer research, education and patient care. Inspired by Ralph Lauren in memory of his late friend Nina Hyde, The Washington Post columnist who died of breast cancer, the campaign centres around the sale of Target apparel reminding women to “target” their breast health. The target has been worn by such fashion icons as Kate Moss, Cindy Crawford, Linda Evangelista, Naomi Campbell, Claudia Schiffer and Helena Christensen.

Fashion Targets Breast Cancer firemen

Since its launch, FTBC has become the worldwide fashion community’s singular and most successful response to breast cancer. This incredibly simple and powerful awareness campaign has raised over $1.4 million in Canada alone over the past 8 years. Rethink Breast Cancer is the organization and inspiration behind FTBC Canada.

Fashion Targets Breast Cancer - The girls give us a show

Since Jezebel is a burlesque bar we were treated to a few dances. The girls were okay but they were no Dita. I think the concept of the bar is cute and I’m hoping that there are dancers in Toronto that will make us stand up and take notice.

Fashion Targets Breast Cancer - Getting interviewed
Fashion Targets Breast Cancer - The cupcakes

My favourite part of the night was the cupcakes. I think I had five of them, LOL.

Photos by Tom Sandler provided by Rock It Promotions.

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.


  1. The cupcakes were a great touch – and oh, so good! Great event and a fantastic cause.

  2. Mmmm those cupcakes look amazing. What a cool event for a great cause. It’s awesome to see how fashion is supporting breast cancer awareness and the battle against this disease that touches so many people – such an important and worthy cause.

    Since reading this article I did some research about other companies joining fashion with the fight against breast cancer and I wanted to post some info about what Cashmere is doing.

    Cashmere has a annual fashion show fundraiser which supports the Canadian Breast Cancer Foundation. This year in celebration of their 2009 White Collection they had the 6th annual fashion show in Toronto – comprised to amazing fashionable pieces made from the Cashmere product. I am absolutely floored by the beauty of the designs created.

    If you want to see exactly how Cashmere has joined fashion with this worthy cause check out

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