Well, I hinted at the Holt Renfrew Blogger Windows on my 4 year anniversary post. Now the news has hit up the International fashion press and it’s spreading.
Holt Renfrew is paying tribute to six of their favourite fashion bloggers. I want – I got happens to be on that list. 🙂
WWD was the first out the gate. The press release hasn’t been sent, but they were tipped off by someone. I’ve been yapping on twitter about it for a few weeks now. Racked LA, Mens.style.com, Modelinia, The Cut, Puretrend.com and Fashionista chipped in too. I’m not mentioned in the international press, I’m not fashion blog famous. I just have my little abode here in Toronto.
I knew my blog was read in Holt’s head office, but I had no idea how popular it was until now. Watching the reactions and the misinformation is a little surreal. The whole thing is surreal to be honest. I have vague details of my window, but I will be just as surprised as you all on Friday, June 26, 2009. Hit up your local Holts and check out the windows.
EDIT(June 24, 2009): The press release has been sent.
Holt Renfrew Reveals Fashion Blogger Windows
National Windows Pay Homage to Online Style-Leaders
TORONTO, June 23 /CNW/ – This Friday evening, Holt Renfrew, Canada’s leading specialty retailer, will pay tribute to the newest international style influencers – fashion bloggers – with a national window installation celebrating their diversity and spirit.
Six bloggers were invited by Holt Renfrew Creative Director John Gerhardt to be part of the celebration. The bloggers are a diverse mix of fashion leaders from around the globe and include Scott Schuman (thesartorialist.blogspot.com); Jane Aldridge (seaofshoes.typepad.com); Anita Clarke (iwantigot.geekigirl.com); Tommy Ton (jakandjil.com); Bryan Boy (bryanboy.com) and Garance Dore (garancedore.fr/en).
“Bloggers have become the fashion world’s new celebrities,” says Gerhardt. “They’re knowledgeable and influential contributors to the modern media landscape. Their opinions and visuals are relevant, creative and thought-provoking, providing a constant source of inspiration. We are honoured to pay homage to their style.”
At Holt Renfrew’s flagship location in Toronto, two of the blogger-inspired windows will be equipped with a 24-hour interactive touch screen for the public to cast votes to help select Holts Contemporary Correspondent. The two Toronto finalists will be competing in a series of fashion-related challenges being held over six weeks. Votes can also be cast
through Holt Renfrew’s Facebook page and the winner will be determined based on total number of public votes.
More press is coming in too.
- From Bryanboy himself – Holt Renfrew Unveils Fashion Blogger Windows
- Holt Renfrew To Release Window Designs Based On Fashion Bloggers Tomorrow – demiCouture.ca
- Fashion Bloggers Make Art, Model in Windows – BlackBook
- NOW Magazine – One store-ied night
- Holt Renfrew Salutes Bloggers in Window Displays – fashionologie
- Â» Holt Renfrew to Showcase Bloggers in Windows – urbanebloc
- FASHION NEWS: HOLT RENFREW TRIBUTE TO STYLE BLOGGERS – The Brands Club Blog
- Bloggers made into Mannequins – Toronto Street Fashion