I’ve been waiting for Victoria’s Secret to make their move to Canada for a few years now. They have decided to make a move into the market but not in the way I expected. Victoria’s Secret PINK has opened at Square One in Mississauga. I really was hoping for the regular Victoria’s Secret and I’m not sure why they went in this direction. Victoria’s Secret Pink is:

a fully-articulated lifestyle brand designed for young women. Optimistic and confident girls find perfect expression in PINK’s assortment of versatile activewear, loungewear, sleepwear, lingerie and accessories to complement their PINK style. Vibrant, colorful stores match the PINK girl’s dynamic individuality and on-the-go lifestyle.

The Pink line isn’t for me as it’s obviously for tweens and teenagers with its collegiate influence. I don’t find any of it very compelling. However, I can see young girls who want to buy into the Victoria’s Secret brand being interested.

I was invited to the store opening but couldn’t attend. I probably would have been able to ask questions at that time. This might just be the beginning of an invasion.

image: courtesy of alisonbrodpr.com