Lots of changes are going down at Andy Thê-Anh. He’s moving his Yorkville store from 83 Yorkville Avenue 27 Bellair Street. He’s also heading north and Bayview Village location has been added at 2901 Bayview Avenue.

In addition to the new stores, Andy had re-branded.

Why Andy Thê-Anh is launching a new visual identity?
For the brand, it will mark a new milestone: we want to embrace our past, but look to the future.  Our new identity will enable us to continue positioning ourselves in the high-end market and
have a visual look that matches our growth ambitions. It is also important for us to have a logo that doesn’t necessarily need our brand name to identify our collection and our accessories in
the eye of the public.

What is the image you want to convey with that new identity?
Our new identity will mirror the high-end, sophisticated image of Andy Thê-Anh’s creations. It is important at this stage in our development to have symbols and colors that identify us clearly
and that people can clearly associate with us. At this stage in our company development, symbols and colors that distinguish our identity clearly and that clients and the public can clearly associate with us is of utmost importance to the brand

Here are some sneak peak images of the Fall 2010 Andy The-Anh.

Andy Thê-Anh FW10 Preview

I like the new branding, it’s very clean looking. It will be interesting to see the stores and how they are set up in order to convey this new image for Andy Thê-Anh. Most of all, I can’t wait to see more for Fall 2010 from Andy.

images: courtesy of ASC