Prada Menswear Spring Summer 2010 Ad Campaign

I really like the Prada Menswear Spring Summer 2010 Ad Campaign. The images tie into the short film Prada created with Chinese artist Yang Fudong.

Featuring young men gathered in Shanghai, dressed in Prada meanswear, the black and white film portrays a timeless, dreamlike realm where anything is possible. Inspired by Chinese adage that “the whole year’s works depends on a good start in the spring”, it is a bold and beautiful film represents an exciting new direction for Prada’s visual communications at the start of the season(source).