I remember visiting the Comme des GarÃ§ons’ store in New York during fashion week. It was stark white and beautiful. They have opened a new flagship in Seoul, Korea. Â I love the presentation with the hats and handbags being my favourite displays
It might be celebrated for its guerilla stores that have been popping up since 2004, but Comme des GarÃ§ons has just unveiled a new permanent venture – an epic new flagship store in Seoul. Part futuristic rabbit warren, part conceptual shopping space, ‘Five Tunnels’ joins the brand’s clutch of permanent stores located in design hubs around the world.
Led by the fashion label founder and designer, Rei Kawakubo, the project started with the ambitious redesign of an existing building. The resulting white-lacquer and glass space is, at 1600sq m, one of their biggest stores yet.
Spanning seven mezzanine levels and stocking the entire Comme des GarÃ§ons collection, it’s a more than adequate answer to the brand’s growing South Korean fan base. There’s even a room dedicated to the popular ‘Beatles’ clothing collection that has a major following in the city.(source)