Canadian Designers

Primary Fall Winter 2011 – 2012

Primary Fall Winter 2011 - 2012

While I was in Vancouver, I learned about a New York based fashion line called Primary which has a Canadian connection.  Vancouver native, Cleo Schroeder worked in the film industy in costume and styling before branching into design. She moved to New York to attend Parsons School of Design in 2007 as part of that transition. Primary was created in 2010 by Cleo and Steven Ahn.

Primary Fall Winter 2011 - 2012

The first thing you notice about Primary is this incredibly striking model staring back at you. Christina Caradona serves at model/muse for Cleo.

Primary Fall Winter 2011 - 2012

Leather, silk and wool are fabrics of choice for Primary luxe casual looks.
Primary Fall Winter 2011 - 2012
I love the whole collection with the skirts, dresses and jackets being my favourites.
Primary Fall Winter 2011 - 2012

Primary Fall Winter 2011 - 2012

Primary is available online at primaryny.com and in Vancouver at Charlie & Lee.

images: primaryny.com

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Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.