Proenza Schouler at The Room

Proenza Schouler at The Room

The Proenza Schouler duo of Lazaro Hernandez and Jack McCollough came to Toronto for very short day trip and The Room celebrated their arrival. Unlike the Anna Dello Russo party, this was a small affair. It was a welcome change from the madness of Anna. I brought a long time blogging friend Zoë Hong with me. She’s a designer from San Fransisco that happened to be vacationing in Toronto for the weekend. Her Asymmetrical black leather corselet belt made my I want list. I still think about it.

Proenza Schouler at The Room

It was hilarious that Zoë visits Toronto and Danielle isn’t in the country.  Zoë did tell me stories of her adventures with Danielle in NYC to fill the void. It was pretty surprising that Jennifer Campbell of Flare recognized Zoë from the Internet. Oh, old school fash blogging days.

Proenza Schouler at The Room

Some media got interview time with Jack and Lazaro at the beginning of the event. I met them, super quickly made small talk and then photos. It’s like a factory floor when all the guests want to meet the guests. The guys were really sweet and they took pictures with everyone and chatted. Very gracefully I might add. I have one question I wish I remembered to ask them. I’m curious how their Moda Operandi experience went? I think it’s a pretty neat idea. It’s your typical membership based online shopping site with a twist: designer trunk shows. Moda Operandi gives shoppers a chance to purchase items from designers before production has started. It’s full access to the entire collection instead of the buyers selections when it hits the stores. Like a trunk show, you pay 50% up front. A few months later, at the start of the seaason’s deliveries,  you receive your purchase and you pay the remaining 50%. People can now order that crazy finale statement dress that will never see retail because of its low sell through rate or budget constraints. I’m pretty impressed with the site (great images and video) and it’s damn tempting, let me tell you.

Proenza Schouler at The Room

Of course, men and women were swooning over Jack and Lazaro. Jack’s blue eyes are so striking. You can tell I’m just swooning like crazy in this photo. They are so cute, look at those smiles.

Proenza Schouler at The Room

Now I loved swooning over the boys and everything but my main concern was the clothing. This is why I love these pre-trunk show parties. It’s all about up close access to the clothing. To see it and touch it. Racks and racks of Proenza Schouler filled the space. I’ve seen a few pieces here and there but never this much. I successfully didn’t drool on any PS1 handbags.

Proenza Schouler at The Room

The clothing is so phenomenal, I want to wear it all. I wish I could afford it all.

Proenza Schouler at The Room

See all my photos from Proenza Schouler at The Room.

If you are interested in checking out what everyone was wearing (including yours truly) please check out these wonderful sites:
1. These Roving Eyes – Jason Hudson is a wizard with the camera. He’s also a complete doll and included 3 photos of me in his event roundup.
2. B-Insider – The Bay’s blog is pretty impressive. Christopher Sherman took Polaroid photos and then scanned them. Really cute.

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