“Our aim is to put the spotlight on Canadian Designers, Hair and Makeup Artists and Models and build a property that benefits not only our designers, artists and retailers but also our supportive sponsors, by showcasing the very best of Canadian talent at home and abroad to our media, buyers and stylists.
The purpose of The ShOws is to bring together our most talented and creative Canadian designers each season and allow them to present their collections here in Toronto to the fashion industry without incurring any production costs themselves. We want to support them here at home and give them every possible opportunity to continue to build their brands.” – Paola Fullerton, Founder & Creative Director
Calla Haynes continued her digital print mastery and delighted the crowd with a collection that sat perfectly on the edge of femininity without being too saccharine. The inspiration for Spring Summer 2012 was translating the feeling of being at a festival and hearing great music into prints and colour. The collection played with different colours and prints as well as textures.Â Tweed contrasted with marble like digital prints.
The CALLA Spring Summer 2012 collection also made it’s first debut on Style.com. The video on style.com gives you a close up of the prints and different textures in the collection that my video can’t provide. It’s these details that make the collection so special.
Image: Jenna Marie Wakani