Chanel Spring Summer 2012 Ad Campaign

Chanel Spring Summer 2012 Ad Campaign

I had to do a double take when these Chanel Spring Summer 2012 ad campaign shots came out. What the hell was Joan Smalls doing in a Chanel ad. My head was exploding (this was a good thing in this situation). First, Indian girls in the Chanel Pre-Fall 2012 show and now Joan Smalls in the latest ad campaign. I like this trend.

Chanel Spring Summer 2012 Ad Campaign

As for this ad campaign overall. Joan doesn’t have as many solo shots as Saskia. The photos are lovely but ultimately pretty boring.

Chanel Spring Summer 2012 Ad Campaign

Chanel Spring Summer 2012 Ad Campaign

Chanel Spring Summer 2012 Ad Campaign

Photography: Karl Lagerfeld
Models: Joan Smalls, Saskia de Brauw

images: fashiongonerogue.com

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.