I rarely pay attention to new beauty ads but this one involves Janelle Monae. She’s now the latest Covergirl and has a huge advertising spread in the September issue of Vogue.
“I believe it’s time that women truly owned their superpowers and used their beauty and strength to change the world around them,â€ said MonÃ¡e. “One of my core values is to help redefine what it means to be a strong and beautiful woman in the music and fashion worlds and to empower the wonderful things that make us unique. Becoming a COVERGIRL is truly an honor and a gift: it opens up a new platform for me to inspire women to feel stronger, braver and more beautiful inside and out.â€
“Ever since Janelle made her electrifying arrival on the music scene, she has captured our imaginations, stirred our souls, and made us all move our feet,â€ said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Janelle is a true force of energy and a beautiful spirit who truly delights in her creative journey, not just the destination. We’re elated and can’t wait to show the world another dimension of her artistic â€˜superpowers’ as a member of our COVERGIRL family.â€
images: courtesy of Atlantic Records