Eres Swimwear Spring Summer 2013

Eres Spring Summer 2013
Eres Spring Summer 2013

Swimwear rarely grabs me but I gasped when I opened the Eres Swimwear Spring Summer 2013 lookbook. I don’t wear tiny bikinis so I loved all the one piece and high waisted options Eres presented. I like the limited use of prints in the collection and the abundance of colour options. Eres swimwear is simple in design but so luxurious looking.

Eres Spring Summer 2013
Eres Spring Summer 2013

Eres is a Parisian brand that began in 1968. Designer, Irène Leroux grew up in the swimwear business and opened a boutique the same year and revolutionized the swimwear industry by selling all year round. Eres is also responsible for changing the shape and design of swimwear resulting in better fitting and looking swimsuits. During that time, swimwear was exclusively a summer product. In 1996, Chanel purchased Eres. In 1998, Eres debuted the lingerie line.

Eres Spring Summer 2013
Eres Spring Summer 2013

As you can imagine a brand owned by Chanel is going to be expensive. Eres is just that. You’re looking a prices ranging from $300 – $700. Le sigh, always the way.

Eres Spring Summer 2013
Eres Spring Summer 2013

Eres has a store in Toronto! I was so excited to find out about this. It carries both swimwear and lingerie lines. I’ve only stared from a far and I have yet to go in. I’ll make sure to report back. Check out the gallery below for more photos from the Eres Spring Summer 2013 collection.

images: courtesy of Eres

By Anita Clarke

Anita Clarke is an Engineering Storyteller and the founder of the fashion blog “I want – I got.” She was one of the first and most prominent online fashion writers in Toronto and Canada.