Month: September 2014

My favourites from the Smythe 10x10 capsule collection

Smythe Jackets 10X10 Flashtagram

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It’s the 10 Anniversary for Toronto’s own Smythe Jackets. To celebrate this amazing milestone, Christie Smythe and Andrea Lenczner created a capsule collection consisting of their 10 most beloved silhouette reinterpreted for 2014. I’ve been a fan of the brand since the beginning of this blog. It seems like it was only yesterday when I wrote my first of many posts on the brand. It was way back in November of 2005 and I have to thank Now Magazine for turning me on to Christie’s and Andrea’s beautiful designs. Man, looking at those early posts are painful 🙂 To celebrate 10 years, Smythe is hosting a Flashtagram Right Now! Upload a photo of yourself in your favourite Smythe Jacket to Instagram, Facebook and Twitter using the hashtags #smythejackets #10X10 #flashtagram. The Smythe social media channels will be posting their favourite shots of their fans. You can follow the fun on Smythe’s Twitter and Instagram pages. It was an absolute honour to be asked to take part in the Smythe flashtagram. So much so, that a …

Roots Sweatstyle Anita Clarke

Oh that, it’s just my Roots Sweatstyle Ad Campaign

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August was one of those pinch me is this really happening months. I’m still processing the idea of my face plastered all over Roots stores and their online properties. That’s right, I’m currently part of Roots Sweatstyle Ad Campaign. As with most amazing things that happen to me it started with a random email. In July, I was approached by Roots to take part in their Sweatstyle campaign celebrating Roots’s 41st anniversary. It was going to be a big one featuring online, instore, magazines and outdoor ads. I didn’t quite understand the large scope of the campaign when I said yes but my ego was all over it. Here is a company that I’ve grown up with asking me to become part of their history. I also love having any excuse to take part in a phootshoot with professional hair and makeup artists, stylists and photographers. The question I got asked by most people when I told them I was participating was “Did they pay you?” I didn’t receive any money for the campaign but …