Live in Levi’s Campaign
Levi’s contacted me about participating in their Live in Levi’s campaign (#LiveinLevis). Some select bloggers/influencers use the hashtag and their social networks to share their style stories about Levi’s in their day to day lives. Levi’s also sent us one of their ICON pieces to style to go with our stories. I came across this photo of myself in grade 9 recently. I’m wearing a well loved Levi’s 501 jean jacket. The first thing that came to my mind was “Anita, you stupid asshole, why didn’t you keep that jacket. Think about how worn in and cool it would be now.” I honestly don’t even know if I could still fit in my Grade 9 clothes. The other thing that came to me from that photo was the emotion that it conveyed to me: Happiness, confidence and a little bit of style with my funky skater/Michie Mee-ish haircut. Levi’s was the denim brand of my youth; it wasn’t like now where there is an overwhelming amount of choice in the denim market. It was Levi’s …