I headed to the Drinks Show 2010 this year. It’s always been one of those things I say I want to do every summer, but never get around to it. The Drinks Show is a cocktail extravaganza that is celebrating Canada’s growing cocktail culture. Sipping cool cocktails on a hot summers night while overlooking the breathtaking views of Toronto’s skyline has also made this Show one of the hottest events of the year. There is a flat fee for admission and you then buy tickets for the sample. I attended the show on a media pass and that got me free entry and some tickets for samples. I brought Gail McInnes as my guest and we boarded the Fun Bus to Polson Pier. This was also my first time visiting Polson Pier. I’ve seen a few concerts at what was then called The Docks, but I had never been to the patio and pier area. It was a gorgeous setting for a party. Polson Pier provides spectacular views of the city.  There were many booths …

The Spoke Club has one of the best rooftops in the city so it was only natural to accept an invitation to Terrazza di Peroni, a celebration of Italy’s premium beer, Peroni. I associate Peroni with fashion as it’s usually the beer of choice at fashion parties. I quite enjoy it when I’m not drinking champers. It only seemed fitting as I’m drinking this fashion associated beer that I begin to notice a trend among the men. It’s a see of gingham and plaid.  That is the go to pattern of summer for men with blue being the palette of choice. I also had to stare at these Givenchy Velvet and Calfskin Studded Sneakers. They part of the Fall 2010 collection and are so hot. You can purchase them online at luisaviaroma.com

So Svedka launched in Canada. There was a party held at Parts & Labour. It was there I learned of Svedka’s mascot. It is one of the most bizarre product mascots I’ve seen, a sexy fembot. SVEDKA‟s futuristic branding is the platform on which SVEDKA_Grl, the world‟s first fun & flirtatious spokesbot, was born. She was designed in 2005 by Stan Winston, the mastermind and visual effects supervisor behind The Terminator and Jurassic Park. As fembots go, the Svedka _Grl looks good. I’m just having a hard time trying to reconcile how this sells vodka. The New York Times wrote a story that talks about the marketing plan. Early this year, SVEDKA debuted its first television commercial in the US. The “Soul Train meets the year 2033” future/retro themed commercial was directed by Francis Lawrence (whose credits include Lady Gaga‟s “Bad Romance” video, Britney Spears‟ “Circus,” Justin Timberlake‟s “Rock Your Body” and Gwen Stefani‟s “What You Waiting For”) and features a cover of the Jackson 5 classic song “Dancing Machine.” The bizarre commercial is burned …