Latest Posts

Technosexuals, me and Amber MacArthur

Calvin Klein in2u Ad
I somehow managed to get myself on television on Friday. Citytv international’s Amber MacArthur was doing a piece on the new Calvin Klein perfume in2u and I guess I was the subject matter expert. The marketing is just nutty for this brand. Here is an example of the crap they are coming up with.

“We have envisioned this as the first fragrance for the technosexual generation,” said Mr. Murry, using a term the company made up to describe its intended audience of thumb-texting young people whose romantic lives are defined in part by the casual hookup.
Last year, the company went so far as to trademark “technosexual,” anticipating it could become a buzzword for marketing to millennials, the roughly 80 million Americans born from 1982 to 1995. A typical line from the press materials for CK in2u goes like this: “She likes how he blogs, her texts turn him on. It’s intense. For right now.”

She likes how he blogs, her texts turn him on. BARF! This drivel is just not computing in my brain. I refuse to believe they are serious about trying to market this to the blogging crowd!
View Citytv International segment

It’s weird being reduced to a few sound bits but to expand on my last point. While I like to think that blogging is mainstream, it’s not the case and for now there are many people who will believe in the Calvin Klein version of the Internet generation.

Buzzfeed has been tracking the best Technosexuals links across the web.

image: whatareyouin2.com

Vogue agrees with me

I thought I was the only one that liked Kirsten Dunst’s dress at the Oscars but no, Vogue agrees with me. Most people disliked it and were bashing the collar. I love the collar and thought the dress was beautiful and most important different. Different from all the other plain, boring, unimaginative, not fashion forward, safe, stupid dresses out there.

via Fashionista.com – the cool new fashion blog

Curvaceous Consignments Fall/Winter Clearance Sale

Curvaceous Consignments Fall/Winter Clearance Sale
March 13 – April 5, 2007

Save up to 80% off our already low prices on a great selection of Fall/Winter Merchandise, including suits and selected denim! Hurry in for the best selection on women’s sizes 14+.

66 Commercial Avenue
Ajax, Ontario
905-231-1091

Tuesday 10 -5
Wed., Thurs. 10-6
Fri., Sat. 10 – 4

via

KRZR me!

I was asked to preview the new Motorola KRZR and since I love to give my opinions to whoever will listen I said yes. 🙂
Motorola KRZR
I met with Ian from Hill & Knowlton to pick up the phone. He handing me this snazzy metal briefcase. Jesus, I said, am I on some kind of secret mission. The photo below was taken with the KRZR.
Motorola KRZRpreview case
Not bad at this size.

I’m a Moto Q user so I’m not loving the phone as much as I would like. I really miss my email access :(. I said I would use the KRZR so I bit the bullet and switched the handset yesterday. Yes, that’s email withdrawal in less than 24hours. I’m pathetic. If I wasn’t already spoiled with a smartphone I think I would love the KRZR.

I’m still getting used to the phone. Uploading my contacts, calender and tasks was super easy thanks to Windows XP and Outlook. The MP3 player function is what stands out to me from my initial usage of the phone. It kicks the Moto Q’s ass, which uses Windows Media player which I’m not a big fan of. The music quality is amazing and it has good volume levels. I got an adapter in my package and I was able to use my Shure headphones to listen to music, it was heaven. I like the external music navigation buttons, but I wish there was some kind of lock function to prevent accidentally hitting the buttons.

Next steps is getting my Mario Bros ringtone on this thing and making my own. Yes, the KRZR comes with Ringtone making software. I’ve got some music that would be awesome, Madvillian, Bjork, Goldfrapp. YAY!

PS – There is a white one too.

I’m having a hard name with this KRZR name thing. I had to go through this post and correct all the times I wrote KZRZ instead, bah.

images: krzrbloggers.com