Oh that, it’s just my Roots Sweatstyle Ad Campaign
August was one of those pinch me is this really happening months. I’m still processing the idea of my face plastered all over Roots stores and their online properties. That’s right, I’m currently part of Roots Sweatstyle Ad Campaign. As with most amazing things that happen to me it started with a random email. In July, I was approached by Roots to take part in their Sweatstyle campaign celebrating Roots’s 41st anniversary. It was going to be a big one featuring online, instore, magazines and outdoor ads. I didn’t quite understand the large scope of the campaign when I said yes but my ego was all over it. Here is a company that I’ve grown up with asking me to become part of their history. I also love having any excuse to take part in a phootshoot with professional hair and makeup artists, stylists and photographers. The question I got asked by most people when I told them I was participating was “Did they pay you?†I didn’t receive any money for the campaign but …